Panasonic invests in AI model Inc., a company supporting advertising production with proprietary generative AI technology, through the Panasonic Kurashi Visionary Fund

Tokyo, Japan, January 23, 2026 – Panasonic Corporation (Panasonic) today announced that it has invested in AI model Inc. (AI model), a company that operates a platform for the generation and management of AI models that leverage AI technology. The investment was made through a corporate venture capital fund, commonly known as the Panasonic Kurashi Visionary Fund, jointly managed by Panasonic and SBI Investment Co., Ltd.

The market for content creation and marketing support using generative AI has been rapidly expanding in recent years, both in Japan and globally. At the same time, building frameworks that allow companies to leverage generative AI while ensuring brand identity and compliance—rather than merely focusing on operational efficiency—has emerged as a key theme in corporate marketing and branding.

Built on its proprietary generative AI technology, AI model generates and manages customized AI models and AI talent for individual businesses, offering services that streamline creative production for TV commercials, advertising, branding, and more. Its services can also generate diverse AI models—varying in skin appearance, body type, hairstyle, facial expression, age, and ethnicity—tailored to target regions and customers, without the need for actual photography. This enables companies to use multiple AI models while maintaining consistent global brand operations.

Panasonic will seek to further streamline advertising production processes and optimize marketing promotions for target segments by gaining insights into next-generation advertising methods and marketing trends. Leveraging AI models has the potential to transform traditional PR strategies by enabling consistent brand expression across channels that have often been fragmented, such as TV commercials, infomercials ⁽*⁾, banner advertisements, and in-store POP displays. By identifying early on the changes brought about by the evolution of generative AI, the company will explore ways to achieve consistent promotions across multiple channels and a seamless customer experience.

Panasonic will continue to strengthen its open innovation initiatives based on strong partnerships formed through investments in promising startups in Japan and overseas that are competitive in areas closely related to people's lives, such as food, healthcare, and lifestyle.

*Infomercial: An advertisement presented in the form of a television program, typically running from 60 seconds to 30 minutes, that provides details about products and services. A portmanteau of "information" and "commercial."

As AI is adopted across all industries, we believe that the development and effective use of advanced AI will significantly contribute to providing customers with new value and expanding future growth opportunities for our business. By combining AI model's proprietary generative AI technology with Panasonic's deep insights into people's lifestyles cultivated over many years, we hope to create a future where we can communicate lifestyles tailored to each customer, based on how they envision a rich lifestyle.

AI model is a platform that enables companies to generate and manage customized AI models and talent for their businesses, allowing them to rapidly and flexibly optimize creative content across a wide range of channels—including TV commercials, infomercials, banner advertisements, and in-store POP displays—without the need for photography, while maintaining brand identity and compliance. It enables the creation of a large volume of expressions tailored to specific regions and customer segments while ensuring consistent global brand operations. We will simultaneously pursue significant reductions in production labor hours and lead times, as well as maximize cross-channel promotional effectiveness, thereby contributing to the marketing transformation and sustainable growth of each business. By implementing generative AI not merely as a tool for efficiency but as a fundamental infrastructure that enhances corporate competitiveness, we aim to create new value across diverse business areas related to lifestyles and jointly drive the evolution of the entire industry.