Panasonic Holdings recognizes that, while the environmental and social challenges we face now and in the future must be grasped at a global level, individual contributions towards goals such as circular economy and nature positive will be made at a very local level. “Local efforts that align with the biodiversity and lifestyles of individual regions will in concert form larger scale solutions,” envisages Ogawa. This mindset is evident in, for example, Panasonic working with a Kyoto Prefecture school to provide students with lunchtime tableware made from kinari that utilizes surplus timber from local woodland.
The company’s myriad efforts in the face of environmental and social challenges, both manmade and natural, together embody a conception of nature positive that Ogawa believes is ultimately about recognizing oneself as part of the natural world, rather than something distinct from it. This same awareness, he says, was another realization that came to him in the countryside as a youngster.
Similarly, Ogawa acknowledges that the goals aimed for by the Panasonic Group’s GREEN IMPACT initiative—and now Panasonic Holdings’ gradual expansion into nature positive—are ones too large for any single company to accomplish alone. To this end, he expressed hope that the Panasonic Corporate R&D Technology Forum might act as a catalyst for other likeminded businesses to partner with Panasonic in its planet and people-focused mission.