
Mar 31, 2025
- Company
- Press Release
- Panasonic GREEN IMPACT
- Circular Economy
- EV Solutions
- Operating company
- Automotives & Mobility
Mar 31, 2017
Company / Blog Posts
Please allow the acquisition of cookies in order to display the video.
Austin, TX, U.S. - Panasonic Corporation took part in South by Southwest 2017 (SXSW), showing off working models of several next-generation business concepts developed by young intrapreneurs and incorporating external development resources through an open innovation approach. These concepts were shown at the Panasonic House, open March 11-14, 2017, as part of the festivities. SXSW is one of the largest digital interactive events in the world, with over 70,000 people taking part in the Interactive, Music and Film event held in Austin, Texas, USA, March 10 to 19, 2017.
The prototypes covered three categories - Food, Wellness, and Lifestyle - and considered "the future of home appliances toward 2025," taking into account the evolution of AI, IoT, and robotics. Each new business idea and prototype was developed by a separate team through Panasonic's "Game Changer Catapult," a project which encourages employees' open innovation and external collaboration for new development. By showcasing these prototypes at SXSW, each team could receive valuable feedback from visitors as well as find future partners, to help gauge the public's reaction, reexamine their prototypes, and move forward with commercialization. The Panasonic House even included an informal voting process to see which prototype intrigued visitors the most.
The New School's Parsons School of Design and Panasonic Corporation teamed up to create two wearables focused on enhancing sleep and social interaction. A learning experience for both sides, business leaders, engineers, and a UX designer from Panasonic's Game Changer Catapult worked together with the students from parsons' MFA Industrial Design, MFA Design and Technology and BBA Strategic Design and Management programs to bring the students' ideas to life.
Please allow the acquisition of cookies in order to display the video.
Check Out the Wearables Panasonic and Parsons School of Design Unveiled at #SXSW2017
Please allow the acquisition of cookies in order to display the video.
SLEEPWISE
Please allow the acquisition of cookies in order to display the video.
Göbie
With rising interest in health and beauty benefits, fermented foods are attracting wide attention. This smart fermentation cooking kit and service package enables anyone to enjoy delicious home-fermented foods easily, with optimum temperature and control for each specific ingredient.
Please allow the acquisition of cookies in order to display the video.
The Ferment
Please allow the acquisition of cookies in order to display the video.
Team interview of The Ferment
Panasonic proposes a cooking appliance to soften home-cooked meals, even those such as meat and fish, while keeping the appearance and taste. This concept model enables those with dysphasia or swallowing disorders due to age or injury to eat delicious meals with their families without separately preparing liquid or special-care food.
Please allow the acquisition of cookies in order to display the video.
DeliSofter
Please allow the acquisition of cookies in order to display the video.
Team interview of DeliSofter
In cooperation with a service partner, Panasonic developed a service model to provide healthy, delicious, nutritionally balanced lunches for each customer on the go at work. While using an app to track meals and make payments, monitoring systems track stock, temperature and power supply of the smart lockers.
Please allow the acquisition of cookies in order to display the video.
Bento@YourOffice
Please allow the acquisition of cookies in order to display the video.
Team interview of Bento@YourOffice
Please allow the acquisition of cookies in order to display the video.
Sake Cooler
Please allow the acquisition of cookies in order to display the video.
Team interview of Sake Cooler
Meant not as a home appliance but as part of the home's interior, AMP is a sophisticated combination of curated audiovisual content to enhance the value of any living space. This media player provides high quality content to match the atmosphere of mood of both living and public spaces including the office, hotels and restaurants.
Please allow the acquisition of cookies in order to display the video.
AMP
Please allow the acquisition of cookies in order to display the video.
Team interview of AMP
Rather than relying on the dry cleaners for your favorite clothes, wash them at home with ease. By hanging a piece of your favorite clothing in the MonStyle, you can clean it without worrying about wrinkles and fraying, and you can add effects such as your favorite fragrance or additional UV protection.
Please allow the acquisition of cookies in order to display the video.
MonStyle
Please allow the acquisition of cookies in order to display the video.
Team interview of MonStyle
To remove the burdens of those with daily dietary management needs, such as patients with diabetes, CaloRieco quickly scans the ingredients of cooked dishes and then measures the calories and nutritional make-up. Near-infrared ray analysis technology has made it possible to measure calories in about ten seconds (test result), as opposed to the conventional method requiring tens of minutes.
Please allow the acquisition of cookies in order to display the video.
CaloRieco
Please allow the acquisition of cookies in order to display the video.
Team interview of CaloRieco
Focusing on mind and body health, this device considers body posture, voice, gestures, and stress data to coach adults trying to improve their confidence and communication skills. Panasonic developed this wearable equipment service for the wellness field based on an idea from hackathons with universities and research institutes in the US.
Please allow the acquisition of cookies in order to display the video.
Social Appearance Coaching Device
Please allow the acquisition of cookies in order to display the video.
Team interview of Social Appearance Coaching Device
Quickly become a guitar hero at center stage!
When you walk in front of the window at the Panasonic House at SXSW, Window AR projection and Kinect technology catch you as you pass by. You can see yourself, now projected as a guitar hero in the window. Rock out on air guitar, and your hairstyle and direction will change according to your movement. The greater your movement, the crazier your hair will be!
Please allow the acquisition of cookies in order to display the video.
GuitAR Hero
Panasonic House @ SXSW2017 Exhibition Overview
Follow us on Game Change Catapult Project
South by Southwest is one of the world's largest exhibitions for interactive, film, and music industries held every year in March in Austin, Texas (USA). It began back in 1987 as a music festival, and in 1994 the film and interactive categories were introduced. In particular, the interactive category has significant global influence. It has become a gateway for startups, and many companies and investors have shown great interest in the event. Some ICT services that have received the grand prize in the interactive category are now being used across the world.
The content in this website is accurate at the time of publication but may be subject to change without notice.
Please note therefore that these documents may not always contain the most up-to-date information.
Please note that German, French and Chinese versions are machine translations, so the quality and accuracy may vary.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.