Sep 15, 2012

Sponsorship & Events / Blog Posts

Panasonic Russia Becomes an Official Sponsor of Russian Hockey Club HC Locomotive

Panasonic Russia has become an official sponsor of one of Russia's leading Hockey clubs, HC Locomotive (Yaroslavl), for the current hockey season - from September 1st, 2012 till April 30th, 2013. The new partnership is an important step for Panasonic as the decision to support a Russian sports team has been made for the first time in the company's history.

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    Panasonic Russia Became an Official Sponsor of HC Locomotive (Yaroslavl)

Being a Worldwide Olympic partner of the International Olympic Committee (IOC) for over 25 years, Panasonic pays much attention to global promotion of sports. The partnership with the legendary Russian club will promote Olympic principles and Panasonic values in the run-up to XXII Olympic Winter Games in Sochi.

HC Locomotive has been one of the leaders of Russian hockey for many years. The team has scored a lot of brilliant victories and awards, including gold medals of the National championship in 1997, 2002 and 2003, as well as Silver medals in 2008 and 2009. Established in Yaroslavl in 1959 as a team of Yaroslavl Motor Zavod (YaMZ), the club has always played a key role in the cultural life of the city and region. Both the players and the coaches of the main and junior teams have become the idols for the people of the region.

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    Shigeo Suzuki, CEO of Panasonic Russia, with Mr. Sami Lepiste (Right) - defenceman (from Finland) and Mr. Staffan Kronwall (Left) - defenceman (from Sweden)

"Hockey in Russia is more than a game, and Locomotive is more than just a team. They are the symbols of winter sports and Russia's main hope at the forthcoming Winter Olympics in Sochi. We are proud of the fact that we can support this legendary club and secure further promotion of sports and the Olympic principles in Russia and all around the world," - says Shigeo Suzuki, CEO of Panasonic Russia.

"We are pleased to see that Locomotive draws more and more public interest, including attention from international companies. The partnership with Panasonic, the world's hi-tech leader, will be an important step in the club's development. We understand all the responsibility placed upon our club and its new team, and we are certain that we will meet the expectations of our fans and partners," - says Evgeniy Chuev, the commercial director of Locomotive HC.

In the new season, HC Locomotive participates in a series of Continental Hockey League games, the first match having taken place on September 6th in Novosibirsk with HC Sibir.

About HC Lokomotiv

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The Yaroslavl team, created in mid-1950s, bears its current name since 2000, when it began to represent Russian Railways. Lokomotiv (formerly - Torpedo) is a three-time winner of the national championship (1997, 2002, 2003). The team also finished second best twice (in 2008 and 2009) and third best four times (in 1998, 1999, 2005 and 2011) winning the championship's silver and bronze medals respectively. In 1998, the team participated in the final tournament of the top European clubs, and in 2003 season was the silver medalist of the European IIHF Continental Cup and bronze medalist of the Spengler Cup. The team was trained by famous coaches: Sergey Nikolaev, Petr Vorobyev, Vladimir Vujtek, Valeriy Yurzinov, Kari Heikkila, and others. Fourty-nine club players participated in the national team; Lokomotiv alumni play in all Russian national teams, from junior to the main national team. For more information about HC Lokomotiv, please visit the official web site of the club

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