Sep 02, 2012

Sponsorship & Events / Blog Posts

Panasonic Exhibiting New 3D Technologies at IFA 2012

Panasonic Corporation has applied its 3D technologies to achieve an even greater sense of realism with the development of its Interactive Multi-view 3D System and the world's largest*1 glasses-free 3D plasma display. Both systems will be presented to the B2B field as new solutions for 3D businesses. Panasonic is exhibiting these technologies at its corporate booth at the IFA 2012 show to be held in Berlin, Germany, from August 31.
(*1 As of August 29, 2012)

  • 01_3dtech_ifa.jpg
    Interactive Multiview 3D System Which Can be Controlled by a Touch Pad, Offering a Greater Sense of Realism

In order to achieve ever greater levels of audiovisual quality, broadcasting and other imaging technologies have undergone a long-term process of evolution from black-and-white to color and from standard definition to high definition. Today, Panasonic is working to carry this evolution into a new plane of true-to-life, immersive communication with the development of 3D imaging and high-definition imaging technologies.

  • 02_3dtech_ifa.jpg
    The World Largest 145 inch 8K Plasma Display Panel

At its corporate booth, Panasonic is presenting its newly-developed Interactive Multi-view 3D System which allows the viewer to control the object image through a touch panel, and view the image at the size and from the angle they desire. The system is capable of accurate three-dimensional display without any sense of warping, thus realizing the full, high-quality expressive potential of 3D video. In addition, Panasonic is also exhibiting its 103-inch glasses-free 3D plasma display, the largest in the world, that reproduces high-definition 3D video with very little moiré interference or crosstalk compared to other such systems. It is anticipated that both of these 3D display systems will be utilized across a wide spectrum of industries.

Outline of the New Systems

1. Interactive Multi-view 3D System
The Interactive Multi-view 3D System optimally utilizes the special characteristics of 3D to richly express the texture of the object. The user can control the image of an object taken from multiple angles through a touch panel, giving the user the freedom to view the object at the angle and size they desire in full HD 3D.

The 3D system is able to display the shape and depth of the 3D image accurately regardless of the magnification ratio and display high resolution images at high speeds. The active-shutter type display is able to accurately express the color and texture of objects.

Examples of Applications:

  • As an archive for art galleries and museums, or as a virtual gallery
  • As a high quality catalog for auctions or net shopping services
  • As a healthcare education system which can display 3D images of the anatomy of the body

2. World's Largest Glasses-free 3D Plasma Display
The display offers impressive 3D images on a 103-inch glasses-free plasma display, the largest in the world. It can display images at a higher resolution and a higher quality than current parallax barrier type glasses-free 3D displays.

Through the use of 4K2K plasma panels, it is possible to display high definition 3D images at a resolution equivalent to HD, and by utilizing a newly developed barrier, moiré interference and crosstalk has been reduced by about half of that of previous glasses-free 3D systems.

Examples of Applications:

  • For 3D digital signage where the use of 3D glasses is impractical
  • As a highly immersive 3D showroom for cars or interior design

Panasonic presented the world's first home 3D theater system with a plasma television and a Blu-ray Disc player back in September 2008, before establishing the Panasonic Hollywood Laboratory Advanced Authoring Center (PHL-AC) -- a facility for the authoring of 3D Hollywood movies onto Blu-ray Disc -- in February 2009. In 2010, it led the industry in releasing a succession of 3D-compatible televisions, Blu-ray Disc players, and camera recorders to help create a whole new market for the technology. Thanks to technical support from Panasonic, this year's London 2012 Olympic Games was the first in Olympic history to be broadcast in 3D. The company continues to advance its 3D technologies and lead the industry with the proposal of new ideas and values.

Panasonic is also engaged in the development of other high-definition displays to achieve more realistic viewing experiences. This year, it is working with the Japanese state broadcaster Japan Broadcasting Corporation (NHK) to jointly develop a 145-inch plasma display panel for the next-generation ultra high-definition broadcast system, SUPER Hi-VISION*2, while the company is also developing a 20-inch 4K2K IPSα LCD panel*3, the smallest in the world*4.
*2 Pixels: Horizontal 7,680 X Vertical 4,320
*3 Pixels: Horizontal 3,840 X Vertical 2,160
*4 As of August 29, 2012

Panasonic will continue to pursue the development of higher-performance, higher-quality 3D processing technologies and high-definition displays to bring ever more realistic viewing experiences to its customers.

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