Feb 27, 2023

Products & Solutions / Blog Posts

Panasonic’s FUTURE LIFE FACTORY Will Present a Prototype in Collaboration with NIPPON TV R & D Lab at SXSW 2023

Tokyo, Japan – FUTURE LIFE FACTORY (hereinafter FLF), the Design Division of Panasonic Corporation, and NIPPON TV R & D Lab, the R & D team at Nippon Television Network Corporation (Below: NIPPON TV) have launched a joint creative project, GORAKURASHI*, to make the living space of the future enjoyable with the power of entertainment. We aim to create a living experience that improves family relationships and creates communication. At the South by Southwest 2023 Creative Industry Expo (Below: SXSW 2023) to be held in March 2023 in Austin, Texas, the United States of America, there will be a hands-on exhibition of the prototype of the HOUSE KEEPING CLUB, the result of the group’s activities, where chores become entertainment.

FLF takes on the challenge of creating new lifestyle values for the future through various collaborations that transcend the boundaries of Panasonic’s business domains. Our collaboration with NIPPON TV R & D Lab aims to incorporate entertainment elements into the lifestyle values generated by FLF, and to create unprecedented enjoyment in everyday life. At SXSW, we will explore the possibilities of “Entertainment x Life” by giving prototypes to people who are interested in entertainment areas such as music and movies, as well as technology and business.

*“GORAKURASHI” is one of the initiatives of the “Nippon TV Co-Creation Labs, CREATIVE LIVING lab (https://lab.ntv.co.jp/ *Japanese)” organized by NIPPON TV R & D Lab to prototype ideas for living and experiences in the near future with various companies and universities.


Event site: https://panasonic.net/design/flf/events/sxsw_2023/
Date and Time: Wednesday, Sunday, March 12, 2023 to 15, 9:00–16:00
Venue: SXSW 2023 Creative Industry Expo | Austin Convention Center, 500 E Cesar Chavez St, Austin, TX 78701


Proposals to encourage people to participate in household chores and build good family relationships in this age of automation. By transforming the living room into a club space and enjoying household chores as if it were a dance party, both children and adults can actively help and promote family communication.

Co-creative R & D utilizing resources of both companies

FUTURE LIFE FACTORY and NIPPON TV R & D Lab have been working since April 2020 with the aim of creating the “Business ideas for living and entertainment that lead to solutions to social issues” needed for the times to come by leveraging each other's resources across industries, such as an electronics company’s manufacturing capabilities and a TV network’s content capabilities. In 2021, the company created a prototype called “Miromo,” which was exhibited it at CES 2022, a digital mirror that visualizes the viewer’s invisible stress and allows them to relieve it through a game.


The NIPPON TV R & D Lab is a team dedicated to exploring the value that NTV can provide to society while researching “future needs” such as changes in the social environment, consumers, technology, and media content.

https://note.com/ntvrdlab (Japanese)


FUTURE LIFE FACTORY is a Panasonic design studio that asks and embodies the question, “What will living well in the future?” We are asking the world about the seeds of new businesses and our vision for the future of life by thinking outside the conventional wisdom.


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