Name: Timo Lumme
Title: Managing Director, Television & Marketing Services, The International Olympic Committee
Biography: Timo Lumme is the Managing Director of IOC Television & Marketing Services, the broadcast and marketing rights arm of the International Olympic Committee (IOC). As Managing Director, he is responsible for the sale of television and new media rights to the Olympic Games, the negotiation and sale of Worldwide Olympic Partnerships, and the management of the IOC's global sponsorship programme known as TOP. His responsibilities include the development and implementation of the IOC's strategic marketing plan and oversight of Olympic marketing programmes worldwide. A qualified lawyer from the London firm of Slaughter and May, he speaks five languages (Finnish, English, French, Italian and German).
Expectation for SPORTS CHANGE MAKERS project: I look forward to hearing more about the innovative ideas developed by these four students and presented to us as part of the SPORTS CHANGE MAKERS project. This initiative by Panasonic uses technology to further engage young people in the future of sport and uses its power to break down barriers. The goal of this project is very much in line with the core mission of the IOC to use sport to make a better and more peaceful world. Working with Panasonic on such initiatives is a great example of how our shared values enable us to go beyond the Games and collaborate in innovative ways to contribute to society. I expect lots of diverse opinions and engagement to make a rich experience for participants.
Expectation for Generation Z and Millennials: Enthusiasm and curiosity! Generation Z and Millennials are generations that grew up with new technologies and have used since a young age digital platforms, which have helped break down barriers. The Olympic Games are always about connecting people, shared experiences and building community--the same basic elements that are at the heart of digital technology. And these two worlds are becoming increasingly entwined. We see that people today are connecting with the Olympic Games in more ways than ever before, and they are doing so digitally. Collaborating in the future with the next generation of technology experts could offer great opportunities to solve some of our biggest challenges.
About barriers: Everyone has felt barriers at some stage, whether small or big. Mindset for everyone needs to be proactively inclusive--when you see people who are like this, it inspires others to be like them.