Aug 03, 2016

Solutions for a Better Future / Feature Story

Products & Solutions

During the Rio 2016 Olympic Games, Panasonic will Share Daily its Efforts Behind the Scenes as the AV Equipment Solutions Sponsor

Panasonic, a long-time Official Worldwide Partner of the Olympic Games, will share daily, real-time updates from the Rio 2016 Olympic Games, which will begin on August 5, 2016. These updates will share the excitement on the ground as well as Panasonic's efforts behind the scenes as the AV equipment solutions sponsor.


Panasonic to provide daily updates! Sharing the passion and excitement of the Rio 2016 Olympic Games with people across the world.

Three additional contents will be made available on the same website - "Today's Picture," "Rio Realtime Tweets," and "The Showcase in Sugarloaf" - to share the excitement at the Olympic Games with people all across the world under Panasonic's motto, "Sharing the Passion."

Rio 2016 Olympic Games - Special Contents Overview

Today's Picture

Panasonic will upload dynamic photographs from the Games and also provide unique information only available onsite, depict the excitement in Rio de Janeiro during the Games, and share its efforts behind the scenes delivering and operating AV equipment solutions.

Rio Realtime Tweets

Panasonic will curate tweets about Panasonic from among all the tweets with the hashtag, #Rio2016, the official hashtag for the Organizing Committee for the Rio 2016 Olympic and Paralympic Games. Tweets from Neymar Jr., the Brazilian national football player and Panasonic's global ambassador, will also be introduced.

Panasonic is also looking forward to receiving supportive tweets from all of you! Please use the hashtags, #Rio2016 and #Panasonic when uploading on Instagram, Twitter, and Facebook.

The Showcase in Sugarloaf

Panasonic has signed an Official Technology Partnership agreement with Sugarloaf Mountain, a popular tourist destination in Rio and a registered World Heritage site. As part of this agreement, Panasonic has installed systems and equipment such as projectors and displays, and during the Games, it will open its pavilion, "Stadium of Wonders," which will feature exhibits created using its proprietary Light ID technology and transparent screens. The "Stadium of Wonders" will showcase images from the past Olympic Games and serve as a communication hub for Panasonic in Rio. Panasonic also plans to make available a 360-degree image of the pavilion, which will allow the audience to virtually explore the pavilion.

Contents available all-year round

  • History of the partnership
  • Products and technologies that have supported the Olympic Games
  • Behind-the-scenes at the Olympic Games

"Sharing the Passion"

Panasonic / Worldwide Olympic Partner and Worldwide Paralympic Partner Facebook page Agreeing with the philosophy of the Olympic Games - "promoting world peace through sport" - Panasonic has been supporting the Olympic Games as "The Olympic Partner" for over a quarter of a century, since Calgary 1988. Moreover, in 2014, Panasonic became the first company from Japan to sign a top-tier partnership with the International Paralympic Committee. Panasonic's motto, "Sharing the Passion" expresses its desire to share the passion and excitement of the Olympic Games and Paralympic Games with people all across the world, and to bring the world together through the shared love for sports. Panasonic will continue to deliver excitement across the world with its cutting-edge technologies and solutions.

Media Contacts:
Panasonic Corporation
Global Communications Department
Media Promotion Office
* When submitting your inquiries, please also provide your name, name of media, and country of residence.

We would like to note that Panasonic Newsroom is not a place to address personal Customer Service issues. Even though this is not the forum, Panasonic is always eager to resolve your concerns. Our local customer services contacts can be found at or you can see our list of Social Media Accounts to find the right channel for your queries and concerns here

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    Sharing the passion and excitement of the Rio 2016 Olympic Games

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