Let Neymar Jr. Cheer You on in the Panasonic DREAM "FITA" PROJECT!

Panasonic's DREAM "FITA" PROJECT began on March 8 (Tue), 2016, was renewed from June 3rd, 2016. This interactive project will make the 2016 Summer Olympic and Paralympic Games in Rio more thrilling than ever before! A 'fita' is a kind of ribbon worn around the wrist. It is said that one's dreams will come true once the fita falls off the wrist. Fitas are well known around the world as they are often worn by football players. Panasonic's fita project allows you to create a virtual fita online on a special website. And if you share your fita on social media, you may just receive a personalized message of support from Neymar Jr. himself! What's more, the fitas that are created online will be made into real life fitas and presented to Neymar Jr. to support him at the Rio Olympic Games. As a worldwide sponsor of the Rio 2016 Olympic and Paralympic Games, Panasonic will be working on the following theme: "Live Your Dream. Change the World." Panasonic will be conducting this project with the aim of making the Rio 2016 Olympic and Paralympic Games an event where everyone's dreams come together.

If you access the special website above, you can create your very own virtual 'fita', on which you can write your hopes and goals and make your personal Rio 2016 Olympic and Paralympic Games experience even more exciting! On the same website, you can see what you - and everyone else in the world - wrote as their dream on their fita. And if you share your fita on Twitter or Facebook, you might just get a personal message direct from Neymar Jr. himself! What's more, the fitas that are created online will be made into real life fitas and presented to Neymar Jr. to support him when he chases his dreams at the Rio Olympic Games. And if Neymar Jr. picks your fita out of all the fitas that are made, you might get a message of support from Neymar Jr.'s Facebook account.

As the face of this project and as Panasonic Global Ambassador, Neymar Jr. will not only send the following messages but will also make and wear his very own fita.

It's easy for anyone - children and adults alike - to take part in the DREAM "FITA" PROJECT. Hearing about all your dreams and goals will make the Rio Olympic and Paralympic Games even more thrilling!

Project Outline

How to Make a Virtual Fita on the Special Website

How to Share Your Virtual Fita on Twitter and Facebook

If you share your virtual fita on Twitter or Facebook with the hashtag #NEYMAR_DFP you might just get a message from Neymar Jr. himself.

For Twitter users:

For Facebook users:

About Neymar Jr.

Name: Neymar da Silva Santos Júnior (Neymar Jr.)
Date of birth: February 5, 1992 (24 years old)
Place of birth: Mogi das Cruzes, Brazil
Home club: FC Barcelona (Spain)
Position: Forward
Height: 174cm

Resume

At 17, Neymar Jr. signed a pro contract with FC Santos. By the age of 20, he had scored over 140 goals. This record exceeds even that of the famous players Zico and Romário at that age. Neymar Jr. is more than just one member of his team - he has also won a number of individual awards. In 2011, he was given the FIFA Puskás Award for the "most beautiful" goal of the season. In the same year, he was nominated for the FIFA Ballon d'Or as the best player of the year, making him the first player to be nominated despite not playing in Europe as well as being the youngest player, at 19 years old. He helped secure a win for Brazil at the 2013 FIFA Confederations Cup as the Most Valuable Player at the tournament. In August 2013 he transferred to FC Barcelona.

About Panasonic and Neymar Jr.

In March 2010, Panasonic made history as the first Japanese company to enter into a Brazil-wide publicity contract with Neymar Jr. A two-year global contract was then signed in April 2011, and Neymar Jr. featured as a global advertising character at the London Olympic Games.

Then, in April 2013, Panasonic and Neymar Jr. signed a four-year contract lasting up to March 2017, with the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, firmly in mind. Besides promoting BtoB and BtoC initiatives, Neymar Jr. has been involved a wide range of publicity activities, including public relations for the Olympic Games, eco-activism, training the next generation of footballers, and various other activities on the Corporate Social Responsibility spectrum as a global ambassador for Panasonic.

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