Jun 03, 2016

Solutions for a Better Future / Feature Story

Products & Solutions

Let Neymar Jr. Cheer You on in the Panasonic DREAM "FITA" PROJECT!

Make the Rio 2016 Olympic and Paralympic Games the best ever along with Neymar Jr. by writing your dreams on a "fita"!

Panasonic's DREAM "FITA" PROJECT began on March 8 (Tue), 2016, was renewed from June 3rd, 2016. This interactive project will make the 2016 Summer Olympic and Paralympic Games in Rio more thrilling than ever before! A 'fita' is a kind of ribbon worn around the wrist. It is said that one's dreams will come true once the fita falls off the wrist. Fitas are well known around the world as they are often worn by football players. Panasonic's fita project allows you to create a virtual fita online on a special website. And if you share your fita on social media, you may just receive a personalized message of support from Neymar Jr. himself! What's more, the fitas that are created online will be made into real life fitas and presented to Neymar Jr. to support him at the Rio Olympic Games. As a worldwide sponsor of the Rio 2016 Olympic and Paralympic Games, Panasonic will be working on the following theme: "Live Your Dream. Change the World." Panasonic will be conducting this project with the aim of making the Rio 2016 Olympic and Paralympic Games an event where everyone's dreams come together.

If you access the special website above, you can create your very own virtual 'fita', on which you can write your hopes and goals and make your personal Rio 2016 Olympic and Paralympic Games experience even more exciting! On the same website, you can see what you - and everyone else in the world - wrote as their dream on their fita. And if you share your fita on Twitter or Facebook, you might just get a personal message direct from Neymar Jr. himself! What's more, the fitas that are created online will be made into real life fitas and presented to Neymar Jr. to support him when he chases his dreams at the Rio Olympic Games. And if Neymar Jr. picks your fita out of all the fitas that are made, you might get a message of support from Neymar Jr.'s Facebook account.

As the face of this project and as Panasonic Global Ambassador, Neymar Jr. will not only send the following messages but will also make and wear his very own fita.

It's easy for anyone - children and adults alike - to take part in the DREAM "FITA" PROJECT. Hearing about all your dreams and goals will make the Rio Olympic and Paralympic Games even more thrilling!

Project Outline

  • Website: http://www.panasonic.com/olympic/rio/dream-fita-project/en/
  • Application period: March 8, 2016 (Tue) to September 18, 2016 (Sun)
  • How to Take Part:
    Go to the special website for the DREAM "FITA" PROJECT, make all the required selections and fill in the required information to make your very own fita. If you share your Fita graphic on Twitter or Facebook with the hashtag #NEYMAR_DFP you might just get a message from Neymar Jr. himself.
  • Contacts:
    Panasonic Corporation
    Global Communications Department
    Media Promotion Office
  • * When submitting your inquiries, please also provide your name, name of media, and country of residence.

How to Make a Virtual Fita on the Special Website

  1. Select a color for your fita.
  2. Enter your dream or goal.
  3. Select your country.
  4. Select your avatar.
  5. Enter a nickname.
  6. You've made your very own virtual fita!
    (You can enter a message in Japanese, Portuguese, or English.)

How to Share Your Virtual Fita on Twitter and Facebook

If you share your virtual fita on Twitter or Facebook with the hashtag #NEYMAR_DFP you might just get a message from Neymar Jr. himself.

For Twitter users:

  1. Follow Panasonic on Twitter here: @Panasonic_DFP
  2. Tweet your virtual fita using the hashtag #NEYMAR_DFP (Remember to make the post public in settings)
  3. Users who receive a message from Neymar Jr. will get a reply to their Tweet.

For Facebook users:

  1. Register your email address on the registration page on the above website.
  2. Post your virtual fita to Facebook using the hashtag #NEYMAR_DFP (Remember to make the post public in settings)
  3. Maybe you'll get a message from Neymar Jr. Please make sure to post to the official page!

About Neymar Jr.

Name: Neymar da Silva Santos Júnior (Neymar Jr.)
Date of birth: February 5, 1992 (24 years old)
Place of birth: Mogi das Cruzes, Brazil
Home club: FC Barcelona (Spain)
Position: Forward
Height: 174cm


At 17, Neymar Jr. signed a pro contract with FC Santos. By the age of 20, he had scored over 140 goals. This record exceeds even that of the famous players Zico and Romário at that age. Neymar Jr. is more than just one member of his team - he has also won a number of individual awards. In 2011, he was given the FIFA Puskás Award for the "most beautiful" goal of the season. In the same year, he was nominated for the FIFA Ballon d'Or as the best player of the year, making him the first player to be nominated despite not playing in Europe as well as being the youngest player, at 19 years old. He helped secure a win for Brazil at the 2013 FIFA Confederations Cup as the Most Valuable Player at the tournament. In August 2013 he transferred to FC Barcelona.

About Panasonic and Neymar Jr.

In March 2010, Panasonic made history as the first Japanese company to enter into a Brazil-wide publicity contract with Neymar Jr. A two-year global contract was then signed in April 2011, and Neymar Jr. featured as a global advertising character at the London Olympic Games.

Then, in April 2013, Panasonic and Neymar Jr. signed a four-year contract lasting up to March 2017, with the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, firmly in mind. Besides promoting BtoB and BtoC initiatives, Neymar Jr. has been involved a wide range of publicity activities, including public relations for the Olympic Games, eco-activism, training the next generation of footballers, and various other activities on the Corporate Social Responsibility spectrum as a global ambassador for Panasonic.

We would like to note that Panasonic Newsroom is not a place to address personal Customer Service issues. Even though this is not the forum, Panasonic is always eager to resolve your concerns. Our local customer services contacts can be found at http://www.panasonic.com/global/support.html or you can see our list of Social Media Accounts to find the right channel for your queries and concerns here http://news.panasonic.com/global/socialmedia/.

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    Panasonic's Special Website Top Page

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    Everyone's dreams posted on ALL FITA page

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