Aug 11, 2015

Sports, Sponsorships, and Events / Feature Story

Sponsorship & Events

Panasonic Announces Sponsorship of Brazilian Athletes and Sugarloaf Mountain

With the countdown to one year until the Rio 2016 Olympic Games, Panasonic has signed an agreement to be the technology partner for Sugarloaf Mountain in Rio and will be sponsoring Brazilian athletes.

Rio de Janeiro, Brazil - August 4, 2015 - With the countdown now to one year until the Rio 2016 Olympic Games, Panasonic Brazil (PANABRAS) has announced that Panasonic Corporation and PANABRAS have signed an agreement to be the official technology partner for Rio de Janeiro's Sugarloaf Mountain. As part of the agreement, Panasonic is providing projectors, televisions, LED screens, digital signage systems and other equipment to be permanently installed at the world-famous attraction. "We're going to update the audio and visual solutions of this Rio de Janeiro landmark," says Michikazu Matsushita, president of PANABRAS, which will be holding various events at the location during the Olympic Games.

Additionally, Panasonic will be sponsoring a number of Brazilian athletes. Receiving the brand's support will be swimmer Felipe França; beach volleyball duo Juliana Silva and Maria Elisa Antonelli ; and Daniel Dias, two-time winner of the Laureus World Sportsperson of the Year with a Disability. Serving as PANABRAS's ambassador for Rio 2016 Olympic activities will be volleyball icon Maurício Lima, who helped lead the Brazilian men's volleyball team to Olympic gold in 1992 and 2004.

  • 435px

    Sugarloaf Mountain

  • 435px

    Sponsored Athletes

In addition to the sponsorship deal, Panasonic has opened a special website that features these athletes along with Neymar da Silva Santos Junior (Neymar Jr.), who serves as a global ambassador for Panasonic. Along with videos of Neymar Jr. talking about the Olympic Games, the site will feature a series of campaigns related to the Rio 2016 Olympic Games. The first campaign, starting from October 2015, will be an online treasure hunt game based in Rio, titled "Find your Dream".


About Panasonic Brazil

Panasonic Brazil has three plants in the country. Beyond TVs, home appliances, cameras and batteries, Panasonic also sells imported electronic goods, such as cameras, security systems, broadcasting and home care appliances. Focused on creating a better life and a better world for its customers, Panasonic innovates constantly to bring out products and services that promote quality of life. Panasonic's public commitments include less energy consumption, less CO2 emission, and support for environmental initiatives.
Learn more about Panasonic Brazil:
Follow Panasonic on Facebook:


Beach volleyball duo Juliana Silva (photo: fourth from right) and Maria Elisa Antonelli (third from right), Serving as PANABRAS's ambassador for Rio 2016 Olympic activities will be volleyball icon Maurício Lima (second from right), President of PANABRAS Michikazu Matsushita (fifth from right) and representatives at the press event. Fernanda Lima (fourth from left), Ambassador of Panasonic Brazil, also participated.

  • 283px

    Panel Discussion at the press event

  • 283px

    (From left)Juliana Silva, Fernanda Lima, Maurício Lima and Maria Elisa Antonelli

  • 283px

    A scene of party in the event

The content in this website is accurate at the time of publication but may be subject to change without notice.
Please note therefore that these documents may not always contain the most up-to-date information.
Please note that German, French and Chinese versions are machine translations, so the quality and accuracy may vary.

Articles within series