Jul 18, 2012

Sports, Sponsorships, and Events / Feature Story

Sponsorship & Events

Using Creativity to Root for the Athletes

In this story, let's run through our advertisements you will be able to see and even experience during this Olympic season and only this season.

Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years, ever since The Olympic Partner (TOP) Program was introduced at the Calgary Olympic Winter Games in 1988. Now, towards London 2012, a variety of activities is on-going worldwide. Let us introduce our campaign, exclusive Olympic products/supporting AV equipment at Olympic stadiums, all of which can only be experienced during the Olympic season.

A part of the hype of the Olympic Games is the amazing advertisements you see only during the Games season. Take a look at how Panasonic is spreading its passion with its advertisements.


Wrapped buses and taxis have been welcoming visitors and residents alike in downtown London since early July 2012. What do you think? Cute isn't it?

  • 01_londonlov3_bus.jpg
  • 02_londonlov3_taxi.jpg

100 London Two-Decker Buses and 750 Taxis Liven Up the Olympic Mood

Commercial Films

Since June, Panasonic began its global advertising campaign on TV and in print media with Louise Hazel, an English athlete of the Heptathlon, and Neymar da Silva Santos Junior, a Brazilian football player. The video content, such as TV commercials aired in various countries as well as the "making of" videos can be enjoyed on Panasonic's Special YouTube site. Feel the excitement of the athletes as they are nearing the opening day!


Graphics appear on large signboards mainly at Heathrow Airport and Waterloo station.

  • 03_londonlov3_ad1.jpg
    Ads at Waterloo Station
  • 04_londonlov3_ad2_.jpg
    Ads at Heathrow Airport

Athlete Blogs with LUMIX

Northern Europe extends a warm welcome to you by giving a unique insight into the everyday life of an athlete before and during the London 2012 Olympic Games. Every day, four of the very best Nordic athletes will take you behind the scenes and share their own personal pictures and video clips. Enjoy the Olympic Games experience that journalists and photographers can only dream of.

In the United States, Panasonic gave the players and staff of the U.S. Women's Olympic Soccer Team and a family member of each player, LUMIX Digital Cameras for their upcoming journey to London to compete in the London 2012 Olympic Games. The players will be capturing images of their experiences at the 2012 Summer Olympic Games in London and posting the photos daily on our US LUMIX Facebook page.

Three Cheers for an Olympic Athlete from Panasonic!

  • 08_londonlov3_yoshikawa.jpg
    Mika Yoshikawa, a Panasonic Employee and 1,500m Top Runner in Japan

Panasonic will be sending Mika Yoshikawa, an employee of the company and an athlete for Team Japan to the London Olympic Games for the women's 10,000m race. Originally, she was a 1,500m top runner in Japan, but she had always had a longing to run in longer races on the international stage where many Japanese runners were active. Even though she had to balance her office work, Ms. Yoshikawa has been running hard on the tracks to make the dream come true. After putting in extreme efforts, she has finally obtained her first ticket for the race in London. "It is an honor to participate in the Olympic Games and I thank all my fans and colleagues who support me. Without their support, I would have never been able to achieve this. I'm really grateful for all of the encouragement and will try hard at the Olympic Games!" she said. The women's 10,000m race which she aims to finish in the top eight in the final will be held on August 3 (GMT). We hope you can give her the support and cheer her on when you see her!

For the women's 10,000m race information, please visit http://www.london2012.com/athletics/event/women-10000m/index.html

Sharing the Passion!
In the next report, we will introduce some exclusive application content developed by Panasonic for London 2012.
(Reported by Satoe, Cathy and Yuko, editors of Panasonic News Portal)

Related Links:

The content in this website is accurate at the time of publication but may be subject to change without notice.
Please note therefore that these documents may not always contain the most up-to-date information.
Please note that German, French and Chinese versions are machine translations, so the quality and accuracy may vary.

Articles within series