Back in Las Vegas for the first time since announcing the Panasonic GREEN IMPACT (PGI) initiative for reducing CO2 emissions in its own value chain and across society, Panasonic Group wanted to use its exhibition space to send an important message: it is committed to applying innovative technologies to contribute to addressing CO2 emissions and achieving a sustainable future.
Panasonic Group regularly conducts research to understand the needs and concerns of the consumers around the world who use the company’s products and engage with the Panasonic brand.
“Talking to young people in every market, it was immediately clear that their number one concern is the state of the environment,” said Mike King, Group Manager of Brand Marketing and Creative Services, Brand and Strategic Communications, Panasonic North America. “We’re reducing our carbon footprint. We’re committed to net zero operations by 2030. We’re developing new renewable energy technologies that will help transform the energy sector, help transform society.
“We wanted people to feel invited, welcomed, and excited. There was wonderful technology advancements to talk about, but they all have a purpose. They’re in the service of contributing to the well-being of people and society.”
Panasonic’s exhibition spaces—physical and virtual—were designed not simply to showcase research and development, but to demonstrate that even the most modest new product or solution has a role to play contributing to ensuring the well-being of people and society in a carbon-free future.
“CES is an all year round project for us,” said Mike Coyle, Director of Marketing Technology, Brand and Strategic Communications, Panasonic North America. “We really take it very seriously. And we really try to convey what the company is doing over the next 12, 18, or 36 months so we can really showcase to the viewers what we’re trying to do, because we get hundreds or thousands of viewers in the booth as well as online now. So we take it very seriously.”