Oct 03, 2012

Press Release

Panasonic to Open New Showroom in Osaka

The new Panasonic Center Osaka, which operates under the concept of "co-creation" with customers, will be filled with hints for tomorrow's lifestyles.

Osaka, Japan - Panasonic Corporation today announced plans to open a new showroom in Osaka that will act as a global communications hub for linking Panasonic and its customers. The company's two existing showrooms in the city, Panasonic Center Osaka and Panasonic Living Showroom Osaka*, will be merged, and the brand new Panasonic Center Osaka will launch next spring in the Umekita area now being developed just to the north of the Osaka central station.

The new Panasonic Center Osaka will operate under the concept of "co-creation," whereby Panasonic and its customers exchange ideas to think about and create new value for life together. The showroom includes Panasonic's latest smart home appliances and a living space that embody tomorrow's lifestyles, which visitors can experience firsthand in a comprehensive manner. The Center is designed to invite visitors to actively participate, using the latest communication method that integrates real and online spaces.

The floors are organized according to the four themes of Living, Beautiful, Delicious and Happy, with Panasonic's cutting-edge products on hand for visitors to try out. Focused on these themes, seminars filled with hints for tomorrow's lifestyles as well as workshops by lifestyle producers, food stylists and designers will be held at the Center.

The Center not only showcases an eco and smart lifestyle Panasonic envisions, with products and services intended to achieve the vision, but also will be a place for interacting with a wide range of visitors, gathering opinions and requests to refine and advance the vision. Also on display will be Panasonic's latest housing equipment. The Center proposes a way of living that fits lifestyle of each individual by presenting total solutions that are unique to Panasonic.

The new home to Panasonic Center Osaka, Grand Front Osaka in the Umekita area, is directly connected to the largest transit terminal in western Japan, with about 2.5 million commuters passing through daily. The Center is expected to contribute to the further development of Osaka and the surrounding Kansai area as a new hot spot attracting people from all over the world. At the same time, the new showroom will help build a stronger bridge between Panasonic and its customers, especially untapped customers, including those who are highly sensitive to new trends and products, and from Asian countries. The Center will also help enhance the recognition of the Panasonic brand globally and make people feel closer to the brand. Listening to customers' voices gathered at the Center, Panasonic intends to progress together with its customers, as the company advances toward achieving its vision of becoming a leading Green Innovation Company by 2018, the 100th anniversary of its founding.

Panasonic Center Osaka

Location: Ofuka-cho, Kita-ku, Osaka-shi, Osaka
Opening: End of April 2013
Display space:
Approx. 5,000 m² over three floors (1st and 2nd floors above ground and one basement)
Artist' renderings of the new showroom
Panasonic Center Osaka hosts talk shows and workshops on the themes of Living, Beautiful, Delicious and Happy. The Center showcases Panasonic's total solutions for towns and living.

*The existing showrooms in Kyobashi, Osaka, are scheduled to close as follows:
Panasonic Center Osaka: End of December 2012 http://panasonic.net/center/osaka/
Panasonic Living Showroom Osaka: End of April 2013 http://panasonic.net/showroom/osaka/

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at http://panasonic.net/.

Media Contacts:

Tokyo Public Relations Office
Panasonic Corporation
Tel: +81-(0)3-3574-5664 Fax: +81-(0)3-3574-5699
Panasonic News Bureau
Tel: +81-(0)3-3542-6205 Fax: +81-(0)3-3542-9018

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