Aug 21, 2012

Press Release

IFA 2012 Panasonic Booth Highlights

Panasonic's innovative home appliances will appear for the first time at IFA 2012. Under the theme, Smart and Eco Lifestyle, the company will also highlight its latest AV products and energy solutions.

Osaka, Japan - Panasonic Corporation will be unveiling its exciting range of advanced digital audio-visual products and solutions as well as, for the first time, its home appliances at the Internationale Funkausstellung Berlin 2012 (IFA), Europe's leading consumer electronics fair, to be held at Messe Berlin in Germany, from August 31 to September 5, 2012.

This year Panasonic is proposing a "Smart and Eco Lifestyle," and at the Concept Zone, located at the center of the Panasonic booth, the company will demonstrate the concept for such a lifestyle that can be achieved by linking together a wide range of products covering every aspect of everyday lives, from audio-visual equipment to home appliances and energy related products.

The Panasonic booth consists of the following three main areas:

Concept Zone
This zone will introduce Smart AV Networks which link various digital AV equipment to improve usability and offer a new style of viewing, Smart Appliances, which provide a new degree of convenience through linking home appliances to cloud services via smartphones, and Smart Energy Solutions, aimed at realizing a sustainable lifestyle by linking equipment for energy creation, household storage batteries and energy-saving appliances.

Digital AV Zone
This zone will let visitors experience the latest AV technologies, including the company's wide range of cutting-edge digital AV products with improved network functions, such as its Smart VIERA televisions which offer a greater ease-of-use due to their connectivity to smartphones or tablets, WiFi-compatible LUMIX digital cameras, and AirPlay compatible audio equipment, along with a high resolution display and 3D technology.

Appliances Zone
This is Panasonic's first time to exhibit home appliances at IFA. At the booth, a broad range of products will be on display, including refrigerators that offer the industry's best energy-saving performance, washer/dryers, kitchen appliances, and beauty care and grooming products.

In addition, the Design Corner features products designed under Panasonic's Future Craft design philosophy which include flat and thin-bezel TVs, drum-type washing machines, refrigerators, cooking appliances and LED light bulbs which have won prestigious awards such as the Gold iF Design award.

Panasonic LIVE @ IFA
This year again, Panasonic will be hosting a live and interactive broadcast from IFA to enable people from around the world to share the Panasonic IFA experience and explore a world of innovation. Anyone unable to attend IFA in Berlin can access online via computer as well as tablets and mobile devices and ask product experts questions about the latest Panasonic products and technologies. This year prestigious guests including Mr. Kazuhiro Tsuga, Panasonic President, will be taking part in LIVE@IFA. For further information, please visit Panasonic's website or Facebook pages.

Panasonic wins in 3 categories at the EISA Awards 2012-2013
Panasonic was named a prizewinner in 3 different categories at the recent European Imaging Sound Association (EISA) Awards. The award-winning products this year are listed below. Each of these products will be on display at IFA 2012.

  • VIERA TX-P50VT50 : 'European Plasma TV of the year 2012-2013'
  • Blu-ray Player DMP-BDT500 : 'European Blu-ray Player 2012-2013'
  • LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. Lens : 'European Compact System Lens 2012-2013'

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at

Media Contacts:

Global Public Relations Office
Panasonic Corporation
Tel: +81-(0)3-6403-3040 Fax: +81-(0)3-3436-6766
Panasonic News Bureau
Tel: +81-(0)3-3542-6205 Fax: +81-(0)3-3542-9018

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