Panasonic Unveils New SD Audio Players
and SD Micro Stereo Systems

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Osaka, Japan - Panasonic, the leading brand for which Matsushita Electric Industrial Co., Ltd. is known, introduced today new D-snap SD digital audio players, the SV-SD800N and SV-SD400V, and two D-dock SD micro stereo systems, the SC-SX850 and SC-SX450. A combination of a new D-snap SD audio player and a new D-dock SD stereo system offers a unique "docking style" of audio entertainment, making it easier and more enjoyable to listen to high quality sound at home and away.

The new D-snap audio players work in tandem with the new D-dock micro stereo systems to offer automatic pick up and fast recharging. By placing the new D-snap audio player in a D-dock stereo port, users can listen to a music sequence from the point of pausing without restarting from the beginning. The docking function also enables quick recharging. A 10-minute recharge can run the players for three hours. When fully charged, the players can continuously play up to 30 hours.

Mr. Shunzo Ushimaru, Director of Corporate Marketing Division for Panasonic Brand in Japan, said, "Panasonic introduced a new way of enjoying music last year by employing the SD Memory Card as a bridge media for digital audio players and micro stereo systems. Now, users can enjoy music stored on the SD Memory Card with a variety of SD products such as audio players, SD Audio compatible cellular phones or micro stereo systems. These SD products have evolved even further to offer more convenience and high sound quality anywhere at anytime."

The SV-SD800N and SV-SD400V audio players come with closed-type insidephones that are shaped to fit into the ears perfectly so that they simultaneously shut out noise and prevent sound leaks. The earphones for the SV-SD800N feature noise cancellers that drastically reduce ambient noise. Users can listen to favorite tunes undisturbed by the noise or enjoy clear sound without turning up the volume while riding a bus, commuting on a train or anywhere on the go.

The two models support the new SD high capacity (SDHC) specifications. When a 4 GB SDHC card - the largest capacity currently available - is used, up to 66 hours and 29 minutes of music or 999 songs can be stored in the high quality mode (128 kbps). The new audio players come with a 128 MB SD Memory Card which can hold more than 60 songs in the long-play mode (64 kbps).

They also offer "zapping" playback of the songs, enabling users to check newly recorded songs easily. Users can zap through the climaxes of all new songs recorded on the SD Memory Card.

As the players are compact (35.1 × 86.9 × 10.2 mm), light-weight (38.5 g with the battery) and skip free devoid of moving mechanical parts, they make a perfect companion for joggers.

The SC-SX850 D-dock stereo system has a 160 GB built-in hard disk drive (HDD) capable of storing up to 80,000 songs, while the SC-SX450, with an 80 GB HDD, can store up to 39,000 songs. The two micro stereos offer the world's fastest high-speed copying capability - 12X speed from the CD to HDD. They can also transfer the data up to 16X speed from the HDD to SD Memory Card.

In a world-first, these two new stereos can automatically identify and input song titles recorded in the analog mode. The stereos incorporate a database of 350,000 album titles so that users can obtain title information without accessing to the Internet.

The four new SD audio products will be available on September 8 in Japan. Panasonic plans to produce 20,000 units of the SV-SD800N, 30,000 units of the SV-SD400V, 5,000 units of the SC-SX850 and 10,000 units of the SC-SX450 each month.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The company's shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC) and Frankfurt* stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net

*Matsushita delisted its shares from the Amsterdam Stock Exchange in June 2006, and plans to complete delisting procedures for the Frankfurt Stock Exchange in August 2006.

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