Panasonic Introduces New LUMIX DMC-GF1

Osaka, Japan - Panasonic today announced that it has introduced its newest addition to its LUMIX G Micro System line-up of advanced digital interchangeable lens system cameras based on the Micro Four Thirds system standard. The new LUMIX DMC-GF1 debuts as the world's smallest and lightest system camera with built-in flash*. The DMC-GF1 features an elegant, compact flat body and combines great performance with ultimate operating and shooting ease. Furthermore, it effectively optimizes the advantages of a system camera to assure outstanding image quality. The new camera is capable of recording vivid still shots, as well as smooth, beautiful motion pictures. It also features the advanced AVCHD Lite movie for recording extended HD movies, networking with other AV devices and recording in the Motion JPEG format for greater compatibility with PCs.

The DMC-GF1 comes with unique functions that include exposure meter, aperture preview and shutter speed preview through the live view. A number of accessories, including the Live View Finder that provides full-time live view, make photography a lot more fun, while expanding the user's artistic capabilities. The camera comes in four attractive body colors: true black, active red, sleek silver, and clean white. Experienced photographers will find the GF1 an ideal everyday camera, while those new to system cameras will see that it gives them the potential to explore realms of photography far beyond the limits of compact cameras.

The DMC-GF1 does not contain the pentaprism found on other standard interchangeable lens cameras. This mirror-less structure allows for an extremely thin neo-classic body design and significantly reduces the size of the G1 by 35% and its weight by 26%. Despite its size, the GF1 comes equipped with a built-in flash and boasts a large, 3.0-inch Intelligent LCD with a wide viewing angle and full 460,000-dot resolution. The Intelligent LCD offers extremely fine, automatic backlight control in combination with high resolution for outstanding viewing in sunny outdoor or dim indoor situations.

Panasonic has succeeded in raising the level of image quality for all LUMIX G Micro System cameras to rival or even surpass that of D-SLR cameras. The 4/3-type 12.1-megapixel Live MOS sensor in the GF1 offers the best of both worlds - the superior image quality of a CCD sensor, and the lower power consumption of a CMOS sensor. It can deliver up to 60 frames-per-second Full-time Live View images, while reproducing images with fine detail and rich gradation. The sophisticated LSI separates chromatic noise from luminance noise and applies noise reduction to each, so users can capture beautiful images, even when shooting at high ISO sensitivity levels.

The DMC-GF1 also features My Color mode with a total of seven preset effects - Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, and Silhouette while inheriting the previous Custom mode that lets users manually set the color, brightness and saturation levels. With the Live View function, users can see how these settings will affect the photo even before they shoot.

The DMC-GF1 can record 1280 x 720 high-definition motion picture in AVCHD Lite that features long recording time and high compatibility with audio-visual equipment. The action starts at a press of a button while most of the settings for photo recording are managed. Movie recording formats include HD Motion JPEG in 1280 x 720, QVGA, VGA and WVGA. Beginners can record excellent movies, because the popular iA (Intelligent Auto) is also available for motion image recording. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom, while Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion so it always turns out beautifully. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change. Finally, Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.

The contrast AF system in the DMC-GF1 features the industry's high-speed (approx. 0.3 sec with a Lumix G standard zoom lens H-FS014045.) Users can choose from multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. The DMC-GF1 also has a Quick AF function that begins focusing as soon as the user aims the camera to enable quicker focusing. Continuous AF keeps the subject in focus at all times.

The DMC-GF1 has advanced functions that will satisfy experienced photographers and yet is easy for beginners to use, thanks to its improved iA mode. With Face Recognition*, up to six faces can be registered, and up to three can be simultaneously recognized to show their names once registered. When the familiar face appears in the frame again, the camera displays the name of that person and prioritizes focus and exposure so that the face is bright and in sharp focus. In addition to these advanced functions, the iA mode includes fundamental functions users need in a good digital still camera, including MEGA O.I.S., which helps prevent blurring from hand-shake, and Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. Intelligent Exposure optimizes the exposure for each part of an image to prevent blocked shadows and blown highlights and ensure that gradation and details are reproduced beautifully. It now features an automatic backlight compensation function that activates whenever the camera detects that the subject is in backlight. Intelligent Scene Selector automatically detects the four most common shooting situations - Portrait, Scenery, Close-up and Low-light - and switches to the appropriate Scene mode. The user can activate all of these functions simply by selecting iA mode.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

*For a system camera with a built-in flash as of September 2, 2009

• AVCHD Lite motion images recorded onto an SD Memory Card or a DVD cannot be played on a device that does not support the AVCHD standard.
• Four Thirds and Micro Four Thirds, and Four Thirds and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation, in Japan, the United States, the European Union and other countries.
• "AVCHD" and the "AVCHD" logo are trademarks of Panasonic Corporation and Sony Corporation.
• AVCHD is a new standard for recording HD signals onto memory cards, DVD discs, and hard disks. It uses the H.264 standard to achieve more than twice the compression of conventional MPEG-2 and MPEG-4 standards.
• AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard. A disc containing AVCHD-recorded images cannot be inserted into a device that does not support the AVCHD standard. The disc cannot be played on such a device, and it may not be possible to remove the disc once inserted.
• Lenses other than LUMIX G lenses cannot use the AF Tracking, AFc (Auto Focus Continuous) or Continuous AF functions. Also, when a lens that does not support the Contrast AF function is mounted, operation will automatically switch to manual focus. Confirm the operation information of compatible lenses at Customer support http://panasonic.jp/support/global/cs/dsc (English).
• The SDHC Memory Card can be used only if the SDHC logo is indicated on the equipment or in the operation manual. It cannot be used with equipment that supports only the SD Memory Card.
• Some functions may not work when lenses other than the included lens are used. Please refer to Panasonic's website etc., for the latest information.
• Weight and dimensions shown are approximate.
• Design, functions, and specifications are subject to change without notice.

DMC-GF1 Specifications
K-Black, R-Red, S-Silver, W-White

*Shooting conditions: 23°C with 50% humidity; LCD on; Using a Panasonic SD Memory Card (512MB); Using the supplied battery; Using the supplied lens; Starting recording 30 seconds after the camera is turned on (When the optical image stabilizer is set to [Mode1]); Recording once every 30 seconds with full fl ash every second recording; Turning the camera off every 10 recordings; The number of recordable images decreases in Auto Power LCD mode or Power LCD mode. CIPA is an abbreviation of "Camera & Imaging Products Association".

• Four Thirds and Micro Four Thirds, and Four Thirds and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation, in Japan, the United States, the European Union and other countries.
• The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.
• The "AVCHD Lite" and the "AVCHD Lite" logo are trademarks of Panasonic Corporation and Sony Corporation.
• AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
• Lenses other than LUMIX G lenses cannot use the AF Tracking, AFc (Auto Focus Continuous) or Continuous AF functions. Also, when a lens that does not support the Contrast AF function is mounted, operation will automatically switch to manual focus. Confirm the operation information of compatible lenses at Customer support http://panasonic.jp/support/global/cs/dsc (English).
• The SDHC Memory Card can be used only if the SDHC logo is indicated on the equipment or in the operation manual. It cannot be used with equipment that supports only the SD Memory Card.
• Some functions may not work when lenses other than the included lens are used. Please refer to Panasonic's website etc., for the latest information.
• The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
• Weight and dimensions shown are approximate.
• Design, functions, and specifications are subject to change without notice.