【Global News】Panasonic to Showcase Innovative STEAM Program Developed with MIT Media Lab at SXSW EDU 2025

Austin, TX, U.S. – Feb. 25, 2025 – Panasonic Holdings Corporation (Panasonic HD) will be demonstrating its groundbreaking STEAM education service, “Scratch Home School,” developed in collaboration with the MIT Media Lab at SXSW EDU 2025, the world’s largest creative conference focused on education. Visit Booth #614 in the EXPO on site for a hands-on demonstration March 3–5 2025, where Panasonic will also be conducting a Show & Tell Session on March 4 starting at 1:30pm CST.

Panasonic’s “Scratch Home School,” integrates IoT home appliances into a STEAM education curriculum, transforming everyday activities into creative learning experiences. Originally researched at MIT Media Lab in 2018, this program has been rigorously tested in Japan and is currently in a year-long pilot at St. Agnes School in Massachusetts since late 2024.

Why STEAM Education Matters

STEAM education is crucial for fostering creativity and deep learning in children. However, traditional materials often limit engagement. “Scratch Home School” breaks these barriers by using IoT devices like toasters and lighting to make learning interactive and fun, encouraging children to experiment and discover their passions.

Employment in STEM occupations has grown 79% in the past three decades and is projected to grow an additional 11% from 2020 to 2030 [1]. This growth underscores the importance of preparing students with the skills and knowledge needed to thrive in these fields.

Experience It at SXSW EDU 2025

Join Panasonic at SXSW EDU 2025 to experience “Scratch Home School” in action! Attendees can interact with IoT toasters and lighting, powered by (MIT’s) Scratch-based visual programming, and see how these tools are supporting critical curriculums.

Panasonic HD is committed to exploring new partnerships with educational institutions and companies in the U.S. through this exhibition. Together, Panasonic aims to overcome challenges in STEAM education and create an environment that nurtures children’s diverse talents and interests.

About Scratch Home School

Panasonic’s mission is to provide a STEAM program that emphasizes creativity and trial-and-error learning through everyday themes and ensure children can pursue their interests and express their individuality. Panasonic’s vision is to create a society where everyone can live authentically and abundantly, with equal opportunities for all children to learn. Learn more at https://tech.panasonic.com/global/scratch-home/

Contact Information

Panasonic Holdings Corporation Technical PR Inquiries:
crdpress@ml.jp.panasonic.com

Panasonic Corporation of North America Media Inquiries:
betsy.sagges@us.panasonic.com

[1] https://news.harvard.edu/gazette/story/2021/11/increasing-access-and-opportunity-in-stem-crucial-say-experts/

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