On December 14, 2012, Panasonic's strategic partner Colombiana de Comercio S.A. opened an Alkosto store, a large-scale retail outlet in Cali, the third largest city in Columbia. The opening ceremony took place on December 13, with hundreds of guests and Panasonic Sales Latin America (PLAT) President Hiroki Kaji attending.
By positioning Colombiana de Comercio as a strategic partner, PLAT has been promoting innovative initiatives, for example collaboration in SCM, CRM, and e-commerce. This time, PLAT supplied the store with a 118 kW solar power generation system (500 solar panels), 40-ton industrial air-conditioning system (VRF), and over a hundred CCTV security cameras, and the installation of 200 straight fluorescent LED sets - the first case of its kind outside Japan. This marked the opening of a large-scale retailer incorporating Panasonic's comprehensive eco solutions, a first of its kind in Latin America.
Further, the company will also use this outlet as a showroom for Panasonic's system solutions. The Alkosto's Cali store, the twelth outlet of Colombiana de Comercio, will be considered one of the company's flagship shops. The Panasonic solar power generation system, mounted on the rooftop of the parking lot, installed in the store is capable of covering about 10% of its power consumption and is garnering the attention of media.
With the examples from this new retail outlet, Panasonic hopes to continue to expand its comprehensive solutions in Latin America, providing its business partners with a packaged product line-up consisting of top quality products.