Apr 25, 2024
- Products & Solutions
- Press Release
- Panasonic GREEN IMPACT
- Hydrogen Energy Solutions
- Europe and CIS
- Asia and Oceania
- Business Solution
Dec 09, 2011
Products & Solutions / Blog Posts
Panasonic just announced today that it will expand its smartphone business into the European market in March 2012. At the same time, they also announced its sales targets, aiming to bring its overseas smartphones sales to nine million units in its 2016 fiscal year, using Europe as a stepping stone to the global market.
With the mobile phone market rapidly shifting to smartphone usage worldwide and a steady growth expected particularly overseas, Panasonic aims to tap into this growth with its first global model smartphone for the European market in March 2012.
Using this as a reference model, Panasonic will expand its lineup, aiming at sales of 1.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the Americas and six million in Japan (of which five million are smartphones).
Note United States was corrected to the Americas on December 12, 2011
The Panasonic Group created the Systems & Communications Company (SNC) in April this year in advance of its reorganization scheduled for January 2012 in order to handle products and services related to system, network and mobile communications. Within this company, Panasonic will maximize its internal resources, including making use of an existing factory in Malaysia. Currently, phones for the Japanese market are manufactured in this factory but this same factory is also scheduled to manufacture the first global model as announced.
Panasonic will continue to expand its product lineup and increase sales in a speedy process by thoroughly utilizing the Group's technological assets and development resources as well as its production and sales sites around the world, thereby strengthening development, production, and sales structure and product competitiveness.
The content in this website is accurate at the time of publication but may be subject to change without notice.
Please note therefore that these documents may not always contain the most up-to-date information.
Please note that German, French and Chinese versions are machine translations, so the quality and accuracy may vary.