Panasonic's Latest Commitment in India

Dec 20, 2010

Last week was an eventful week for Panasonic in India. On December 14, 2010, Panasonic announced a one of a kind air conditioner called CUBE specially for the Indian market in addition to also introducing its ECONAVI technology to the high-end air conditioner models in the city of Mumbai. This stance of launching energy efficient products emphasizes Panasonic's commitments to eco activities through innovative technologies. Consecutively, the next day Panasonic introduced its 152 inch FULL HD 3D plasma to the Indian market in a special event attended by Panasonic's Indian Eco Brand Ambassador Ms. Dia Mirza. The FULL HD 3D plasma TV was well received by both the media and the public in the public event in Delhi.

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    Panasonic India President Daizo Ito and Panasonic Asia Pacific Managing Director Ikuo Miyamoto at the CUBE AC launch.

The Idea behind the CUBE- Made in India, Specially for India

Panasonic's products in India have always been in the high-end range, making it hard for a large portion of the Indian population to access its products. To target the rest of the population, Panasonic has launched the CUBE to allow more people to enjoy Panasonic's great technology and high-quality products at affordable prices. Through extensive research among Indian families as well as local dealers, Panasonic has been able to create a product that adapts to the needs and wishes of the Indian population. With characteristics such as reduced energy consumption, high fan power due to a new fan propeller technology, as well as reduced noise, the air conditioner matches the needs of Indian families who often use the appliance during sleep and enjoy rapid cooling due to the hot weather. Most importantly the attractive pricing and smart design has been noted as revolutionizing the air conditioner industry in India.

152 inches of FULL HD 3D

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    Panasonic executives and eco brand ambassador Dia Mirza in front of the 152 inch FULL HD 3D plasma display.

As a global leader in innovation and technology, Panasonic also introduced its largest 152 inch plasma FULL HD 3D technology to the Indian market on December 15, 2010 at 'Experience Panasonic' in Delhi. Unveiled together with Panasonic's eco ideas brand ambassador Dia Mirza and Panasonic executives, the launch marks another one of a kind product by Panasonic for the Indian market. In addition to the new 3D display, Panasonic also showcased its state-of-the-art energy saving home appliances, AV products such as the VIERA TV lineup, home energy management solutions, as well as its green activities around the world. Altogether, this exhibition shows Panasonic's commitment to contribute to a healthier tomorrow by bringing more energy efficient products to the market and also to create awareness to consumers to encourage everyone to do their bit towards a healthier tomorrow.

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    Panasonic VIERA TV lineup
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    Panel displays of Panasonic Group Green Factories Concept

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