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SNS Initiatives
Vol.8: China

More Than 50,000 Fans! Panasonic China's Account on WEIBO Has an Impressive Fan Base

Apr 01, 2013

Panasonic's communication activities in WEIBO have become a hot topic. Here's what Panasonic expands in SNS in China which has a huge number of users.

Panasonic has become a familiar, household brand in China, but in order to become an even more familiar presence, and to openly share information about the company and its activities, Panasonic China engages with many fans on "WEIBO," China's largest SNS.

More than 5 updates a day about new products, useful lifestyle tips, event information, as well as about Panasonic's founder, Konosuke Matsushita, some of his thought-provoking and inspiring quotes, corporate philosophy, and how the business in China has developed are available. The fan base of the official WEIBO account, "Panasonic松下中国 (Matsushita China)," that launched in August 2012, has been growing steadily. As of March 14, 2013, it has over 50,000 fans.

WEIBO "Panasonic松下中国"

There are many companies in China that use WEIBO to advertise their products or for promotional campaigns, but not many companies focus on sharing information about its activities. We have also been told that it is quite rare for a company to get over 40,000 fans in just 6 months.

  • 04_WEIBO_cake.jpg
    Celebrating Xiaosong's Birthday Together with the Panasonic Representative for China and North Eastern Asia, Mr. Hidetoshi Osawa and His Wife

On February 23, 2013, Panasonic China organized an event for its fans. The new mascot, Xiaosong, chosen by a fan poll was introduced and the fans helped celebrate his first birthday. Panasonic China's Chairman, Mr. Osawa and his wife also took part. Everyone enjoyed the conversation, food and drinks, and the quizzes and games.

  • 03_WEIBO_party.jpg
    Many Panasonic China WEIBO Account Fans Took Part in the Event
  • 05_WEIBO_game.jpg
    Xiaosong and Fans Had Fun Playing Games

Panasonic China will continue to share a wide range of information and establish a great rapport with our fans on this account as well as on other WEIBO accounts on gourmet, beauty, air-conditioning, etc.

  • 06_WEIBO_snap.jpg
    Snap Shot with Fans after the Events

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