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SNS Initiatives
Vol. 6: Brazil

Panasonic Reaches 200K Brazilian Fans on Facebook

Jun 25, 2012

It is now a common knowledge that the increased use of social media is changing the way consumers and companies communicate. Although Facebook originated in the United States of America, its presence is growing more and more in other countries around the world. Read how Panasonic Brazil actively uses its Facebook page to reach out to fans, creating a new virtual touchpoint in the vast country.



Panasonic has been continually striving to enhance online customer engagement by creating a community that actively involves its consumers. This SNS Initiatives series brings you around the world and focuses on local initiatives around the world by Panasonic.

Brazilians are becoming more and more engaged with Panasonic's Ideas for Life concept. The official fanpage of Panasonic in Brazil (http://www.facebook.com/panasonic.br) just reached 200.000 fans this June. To celebrate the number, the timeline image was redesigned using images of the fans, saying "thank you" to all of them.

  • 01-SNSinitiativesBrazilFB.jpg

The Facebook page for Brazil was set up in October 2011 and had since seen a rapid growth. To reaffirm the commitment of Panasonic with green innovation, a tree was planted for each 5 new users who joined "Panasonic Brasil" in Facebook. In less than one month, the page earned 20.000 fans, showing how Brazilian fans eager participation in Panasonic's eco commitment.

Social CRM is one of the key strategies chosen by Panasonic Brazil (Panabras) to drive company's growth at the country. The content is based on a sincere relationship with consumers. All the new information about the company and the products are disclosed firsthand in Facebook. The page is also used as one more touchpoint for Customer Services information, and every question or customer service request is answered in less than 24 hours.

Facebook is also used by Panabras as an important and rich marketing survey tool, to learn the opinion of the customers around the media campaigns and to support the product development team. To keep the page the fans engaged and attract new fans, special activities are often carried out on the page, including photo contests, special promotions and every media campaign has a sequence of Panabras' Facebook.

Panasonic also maintains a "Lumix Brasil" Facebook page, with more 70.000 fans. In this case, the content is totally focused in Photography and new generation lifestyle.

To all our Brazilian fans, if you haven't accessed the Panabras Facebook page, don't miss out and join in so we can hear what you want from Panasonic in Brazil.

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