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SNS Initiatives
Vol. 5: North America

Send Your Best Wishes to the Olympians- "Raise the Bar Tour"

Jun 06, 2012

Raise the Bar Tour- designed to give consumers a chance to experience our 2012 line-up of home entertainment, digital imaging, home appliance and personal care products, went across major cities in North America. Visitors enjoyed time perusing the lineup at the tour on-site and through our social media accounts.

Panasonic has been continually striving to enhance online customer engagement by creating a community that actively involves its consumers. This SNS Initiatives series brings you around the world and focuses on local initiatives around the world by Panasonic.

You might have noticed dozens of smiling faces en-framed by Olympic logos when you visited Panasonic North America's facebook page. This is one of the activities of "Raise the Bar Tour" - a seven week, major market North American tour to give consumers an opportunity to experience our 2012 line of cutting edge digital home entertainment products, Smart VIERA, LUMIX cameras, HD camcorders, home appliances and personal care products.

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    Raised the Bar Tour Visited Grand Central Terminal New York During April 23-27

"Seeing is Believing"- Panasonic's New Line-up Raises the Bar to a New Level for Consumers

Starting from Prudential Center, Boston MA, from April 11 to 15, the Raised the Bar Tour was kicked off and scheduled to be held in a total of thirteen major cities across North America. Visitors could feel and touch Panasonic cutting-edge products starting off with Panasonic's 65 inch SMART VIERA Class VT50 Series Full HD 3D Plasma HDTV and 47 inch Class WT50 Series Full HD 3D LED HDTV.

At the 3D theater booth, visitors were also able to experience 3D content from the past Olympic Games as well as take a sneak peek at the upcoming London Olympic Games which will be broadcasted in the US for the first time in 3D via a partnership between Panasonic and NBC Sports.
In the end more than 60,000 visitors experienced Panasonic's exciting 2012 product lineup!!.

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    Raise the Bar Tour Locations and Dates
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    Experience 3D content of the Past Olympics

Sending Your Wishes to the Olympic Athletes

In addition to givinng an opportunity to experience Panasonic's latest line-up, this tour provided a once in a lifetime experience to visitors. Visitors were able to create their own video message at this tour to the Olympic athletes they supported. Here we introduce the project flow.

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  • Visitors enter the booth and choose between taking a photo or taking a video
  • Visitors get a chance to show their support by sending cheerful wishes and greetings to the Olympians


  • Content is sent to Facebook moderator and approved content gets posted to Facebook
  • An email notification simultaneously goes to the visitor to retrieve his or her content on Facebook

  • This social event was the exclusive activity of Panasonic as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category.
    On top of that the cheers and supports from the visitors were delivered to their favorite Olympians via Panasonic North America's facebook account, and these were spread to their friends as well!!

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