In July, Neymar's twin, Neymar Doll appeared at Panasonic's showroom and special kiosks in Brazil, initiating a whirlwind buzz around town. With the nickname "NEYMARIZINHO," or the next-door neighbour Neymar, this twin doll popped up around town waiting for fans to snap his picture and share where you spotted him in the "Desafio do Neymar" photo sharing contest.
And fans were amazed at the high-quality of the doll noting how it seemed like they were seeing the real Neymar. Kisses, hugs and of course secret messages directed only for Neymar were shared... But the next thing they knew, Neymar interrupted!!! Imagine the surprise among the fans!
That's just one scenario of Panasonic's "NeyTrap" Video Campaign that happened at the end of August this year on Panasonic Brazil's Channel on YouTube. (Panasonic News Portal's Channel also) When the Neymar doll doubled into the real Neymar, fans and even regular bystanders were overwhelmed with surprise. And not surprisingly, everyone rushed to take pictures with him... on their LUMIX camera of course!
With campaigns like this, LUMIX commercials with Neymar's appearance viewership skyrocketed online and many consumers began to see the connection of Neymar with the Panasonic brand. Of course, besides surprising fans in campaigns, Neymar's talent was also one of the main features in our commercials! Check out his amazing footwork and talent in this commercial.
As we said, Neymar is always doing his part as our brand ambassador. At Neymar's official homepage, Facebook and twitter accounts, he's always introducing his role as our brand ambassador so remember to check it out.
We hope that now with his growing international image, fans outside of Brazil will also keep your eyes on this amazing talent and also stay tuned for his collaborations with us!