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Panasonic Together for Japan

What I Want to Say: Bringing Smiles Back to Japan

Nov 15, 2011

Since the Great East Japan Earthquake on March 11, 2011, the Panasonic Group has been actively working to support the swift recover of the people and areas affected. This series introduces you to some activities that Panasonic and its employees are doing "together for Japan."

Since the earthquake that devastated many parts of north-east Japan on March 11, 2011, Panasonic has been trying to find ways to help. In addition to donations (both monetary and supplies) swiftly after the earthquake, Panasonic employees have been organizing volunteer activities to help the clean-up to rebuild the areas. This series brings to you to one of the CSR activities of Panasonic that is aiming to bring back smiles to the children in schools in Miyagi, Iwate and Fukushima prefectures, the areas hit hardest by the earthquake and tsunami.

Panasonic's Kid Witness News Group in Japan has been working with the Japanese "Kitto Waraeru 2021 program" to put together two videos called "What I Want to Say" and "Message for 2021" using KWN's technical know-how for the video production. In the pieces, children from the schools in North-east Japan share their feelings after the earthquake.

  • This video "What I Want to Say (edited ver.)" was presented as a Special Presentation - Overcoming the Disaster at the 24th Tokyo International Film Festival on October 23.

What is Kid Witness News?

KWN (Kid Witness News) is a global video education program supported by Panasonic, with the aim of boosting creativity and communication skills and fostering teamwork through video production by children at the elementary and secondary school levels.
More than 150,000 children around the world have participated in the KWN program since it first began in the U.S. in 1989. Panasonic lends video production equipment to schools for student video productions. Videos created by the students are submitted to an annual countries'/regions' awards contest, with prizes awarded in over ten different categories, including news, documentaries, dramas, commercials, etc.

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