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SNS Initiatives
Vol. 2B: Indonesia

Zoom-in Beauty Tour in Japan

Apr 22, 2011

Indonesia is home to one of largest population of Facebook users. Realizing such trends, Panasonic Gobel Indonesia (PGI) has conducted an online contest to reach out to the younger Indonesian generation and chose three young ladies as the winners. The three contestants were then invited to Japan to learn about the origins of Panasonic as well as its eco activities.


Panasonic has been continually striving to enhance online customer engagement by creating a community that actively involves its consumers. This SNS Initiatives series brings you around the world and focuses on local initiatives around the world by Panasonic.

  • The three winners in front of Panasonic founder Konosuke Matsushita Museum, Osaka

As mentioned previously, Panasonic Gobel Indonesia held a five month campaign called the Zoom-In Beauty Campaign via one of Indonesia's most popular social media platforms, Facebook. The campaign came to an end in February and the three winners Indah, Monica and Christine embarked on a journey to learn more about the eco initiatives of Panasonic from its origin country, Japan in the following month as a prize for their wonderful performance.

Following the Visit to Japan

  • 02-ZIBJapan.JPG
    At Panasonic Gobel Awards

After participating in hands-on programs and learning about the various green activities and eco technology Panasonic is promoting in addition to experiencing the roots of the company via its history museum, Indah, Monica and Christine went back to their home country and acted as young ambassadors for Panasonic in Indonesia by taking part in the annual Panasonic Gobel Awards Ceremony. At the event they made sure to actively share their stories and experiences in Japan from their own point of view. By opening up such experiences to young Panasonic fans through an online event, Panasonic Indonesia hopes to bring a new level of engagement through use of social media platforms.

For more information and photos of the Zoom In Beauty event, be sure to check out the Panasonic Gobel Indonesia Facebook account.

We are excited about such events via digital communication happening around the world and will continue to bring you such initiatives via our Social Initiatives Feature Stories.

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