Nov 28, 2011

Press Release

Panasonic Delivers MirrorLinkTM-Certified Display-Audio System for Toyota iQ

- This marks the first such system in the world as a genuine accessory for a car maker -

Toyota Touch Life: Panasonic Display-Audio system with MirrorLinkTM for Toyota iQ
(Picture: Toyota Motor Europe NV/SA)

Osaka, Japan - Panasonic Corporation today announced that it has delivered its in-car Display-Audio*1 system compatible with the new MirrorLinkTM *2 smartphone-to-car connectivity standard for the Toyota iQ city car being sold by Toyota Motor Europe NV/SA becoming the world's first*3 OEM supplier of such product for the car industry. This genuine Toyota accessory named "Toyota Touch Life" is being offered as a dealer option for the iQ in Europe.

The 2-DIN-sized Display-Audio system features an AM/FM radio and a seven-inch WVGA TFT color touchscreen display, which literally mirrors the user's smartphone screen, showing MirrorLinkTM-enabled applications running on the smartphone. Using the in-dash touchscreen display, the driver can access smartphone applications by the new industry standard connectivity technology, such as maps, car navigators and music players that are designed with driver safety and convenience in mind.

The MirrorLinkTM standard was developed and is promoted by Car Connectivity Consortium*4, which is dedicated to cross-industry collaboration in developing global standards and solutions for smartphone and in-vehicle connectivity.

Nokia provides the first MirrorLinkTM-certified smartphone to work with in-car headunits. Nokia smartphone users can download the Nokia Car Mode app from Nokia Store for Nokia MirrorLinkTM-enabled smart phones to be connected with Toyota Touch Life. Nokia Car Mode app (available in December)*5 which simplifies the user interface to give direct access to the device's telephony, navigation, and music player functions. This easy-to-use GUI (graphical user interface) ensures that drivers can access only the most essential and non-distracting functions on the smartphone while the car is on the move.

Differently from MirrorLinkTM, Apple iPhone*6 users can use iPhone applications, including navigators such as the Garmin StreetPilot®*7 app, internet radios and news apps such as AUPEO! and Stitcher*8, and social media such as Facebook and Twitter*9 using the proprietary built-in application interface and the custom protocol with Apple's product certification. Users of iPhones (running iOS 4 or later) can download the free Application Launcher app from the App Store to connect their devices with Toyota Touch Life.

Notes:

*1. Display-Audio is the naming of car audio system with display by Panasonic.
*2. MirrorLinkTM is the new industry standard connectivity protocol, developed by Car Connectivity Consortium, enabling two-way communication between the car's in-dash display and applications running on the smartphone.
*3. As of November 28, 2011
*4. Car Connectivity Consortium members are among the world's leading automotive, mobile communications and consumer electronics industry companies, including Toyota and Panasonic. Please visit www.carconnectivity.org.
*5. Nokia Car Mode app with MirrorLinkTM support will be available for download on Nokia 701, 700, 603, expanding to include N8, E7, C7, X7 and C6-01 models at a later date. Support for N9 is also planned.
*6. iPhone is a trademark of Apple Inc.
*7. Two versions of the Garmin StreetPilot® navigation app are currently supported, including maps for Western Europe and the United Kingdom and Ireland.
*8. AUPEO! and Stitcher apps are subject to regional availability in the App Store.
*9. Application Launcher uses the Twitter API (application programming interface) to access Twitter.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

Media Contacts:

Global Public Relations Office
Tel: 03-6403-3040 Fax: 03-3436-6766
Panasonic News Bureau
Tel: 03-3542-6205 Fax: 03-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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