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Panasonic Newsroom TOPPress ReleasePanasonic Opens West Coast 3D Innovation Center

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Headquarters News

Jan 6, 2011

Panasonic Opens West Coast 3D Innovation Center

Based in Panasonic Hollywood Laboratory, New 3D Innovation Center aims to accelerate growth of 3D.

Osaka, Japan - Panasonic Corporation will formally establish Panasonic 3D Innovation Center-Hollywood on January 10 to accelerate the growth of 3D-related businesses and provide a wide range of high-quality 3D content. The center will be the West Coast base of the Panasonic 3D Innovation Center established on September 1, 2010 within Panasonic Corporation of North America, the company's regional headquarters.

Panasonic Hollywood Laboratory, the company's Universal City-based R&D site, has been active for over fifteen years. Incorporating Panasonic 3D Innovation Center-Hollywood within Panasonic Hollywood Laboratory will further deepen the company's ties with the movie studios, broadcasting, and entertainment industries, encourage the creation of a wide range of high-quality 3D content and new 3D applications, and further improve 3D production technology. Maximizing the synergy of software and hardware in collaboration with industry leaders in Hollywood will further expand the reach of 3D-related businesses.

Key Approaches

  • Providing 3D experience for the industry (including demonstrating a state-of-the-art 3D experience using 3D equipment for both consumers and professionals)
  • Holding 3D educational seminars (covering the principles of 3D, physiological reaction to 3D, 3D shooting and editing techniques, etc.)
  • Proposing 3D solutions (total solutions, including systems/equipment and content, for enterprises)
  • Arranging 3D promotions (planning and executing 3D-related events)

Panasonic Hollywood Laboratory, located at the center of the global entertainment industry, has a long list of accomplishments in 3D-related technologies, including the development of a 3D format for Blu-ray Discs. The leadership shown by Panasonic in the field of 3D has earned the Charles Wheatstone Award from the International 3D Society and much praise from the industry.

The 3D business, including 3D TVs, is expected to grow into a market worth 60 billion US dollars by 2020 as full-scale expansion takes off. Panasonic has already established other 3D Innovation Centers in Osaka, Japan and Wiesbaden, Germany in 2010. With this new center in Hollywood, the company has formed a solid infrastructure in the three regions where demand for 3D products and services is most developed. In the future, the three centers will cooperate closely to share ideas and discuss the diverse needs of each region and business field. The global 3D Innovation Center network is expected enhance the company's strengths in 3D technology and end-to-end 3D solutions beyond the world of entertainment to such fields as medicine, education, and corporate management, where 3D is expected to play an increasingly important role.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at

Media Contacts:

Overseas Public Relations Office
Panasonic Corporation
Tel: 03-6403-3040 Fax: 03-3436-6766
Panasonic News Bureau
Tel: 03-3542-6205 Fax: 03-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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The content in this website is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.