Panasonic Announces Eco Ideas Declaration in Asia Pacific

Osaka, Japan - Panasonic Corporation and its regional headquarters for Asia Pacific, Panasonic Asia Pacific Pte. Ltd., today announced Eco Ideas Declaration for Asia Pacific in Singapore. The declaration is aimed at reducing environmental impact of their business operation and raise environmental awareness in the region by accelerating the environmental sustainability management.

Asia Pacific is an important production base for Panasonic which has 48 manufacturing sites in seven countries. The company strives to spread environmentally-conscious products and reduce CO2 emissions throughout the region and will take initiatives in environmental conservation activities that are tailored to local conditions as well.

On this World Environment Day, Panasonic also launched Eco Ideas Experience Road Show in Singapore. With an eye to increasing environmental awareness in Asia, the caravan-style hands-on environmental exhibition provides visitors with an opportunity to learn about ecological challenges while having fun using interactive plasma screens for eco-quizzes and other educational contents. After the three-day exhibition to June 7 in Singapore, the road show will travel to other Asian countries including India, Malaysia and Thailand.

Mr. Ikuo Miyamoto, Panasonic's Managing Executive Officer, Corporate Management Division for Asia and Oceania, said, "Environmental degradation is happening in many parts of the world, but the choice is ours to reverse the trend. Panasonic wants to play an effective role in changing mindsets and driving individuals to assume greater responsibility in their communities."

The Eco Ideas Declaration in Asia Pacific is focused on the following three Eco Ideas:

Eco Ideas for Products: Panasonic spreads in the region environmentally friendly products that have long lifetime and use less energy and water. To be specific, Panasonic aims to increase the ratio of such eco products to 80 percent of its Asia Pacific sales in fiscal 2013 ending in March 2013.

Eco Ideas for Manufacturing: Panasonic strives to reduce environmental impact of its manufacturing activities and aims to live in harmony with the local community. To realize these goals, Panasonic seeks to cut CO2 emissions from manufacturing activities in the region by 240,000 tons in fiscal 2010 ending in March 2010. This represents a 30 percent reduction from the level of fiscal 2007. In addition, Panasonic will designate an Eco Ideas Factory¹⁾ in Singapore, Malaysia and Thailand to implement Panasonic's Eco Ideas.

Eco Ideas for Everybody, Everywhere: Panasonic spreads its Eco Ideas through collaboration with its stakeholders and various awareness-raising activities targeted for younger generation. The Eco Ideas Experience Road Show is one of them. Besides inviting young students to the road show, Panasonic will host environmental seminars and factory tours together with educational institutions. A website (www.panasonic.com.sg/ecoideas) has been launched to support eco-friendly activities among consumers.

For more information on Panasonic's eco initiatives, visit http://www.panasonic.net/eco/ecoideas/index.html

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About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.