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Panasonic Newsroom TOPPress ReleasePanasonic Creates Ultimate HDTV and Blu-ray Entertainment Devices with Amazon Video On Demand

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Headquarters News

Jan 8, 2009

Panasonic Creates Ultimate HDTV and Blu-ray Entertainment Devices with Amazon Video On Demand

VIERA CAST Functionality Expanded to Provide's Massive Selection of Movies & TV Shows on Demand to Consumers

Osaka, Japan - Panasonic announced today a collaborative relationship that adds Amazon Video On Demand to Panasonic's line of 2009 VIERA CAST® enabled HDTVs and Blu-ray devices. Bringing unique internet enabled services to VIERA HDTV and Blu-ray owners, VIERA CAST will enable customers to instantly shop and watch their favorite movies and TV shows, selecting from Amazon Video On Demand's huge selection of more than 40,000 titles. Panasonic is a leader in built-in TV web entertainment via VIERA CAST and its award winning line of VIERA HDTVs and Blu-ray players, while is a leader in video-on-demand entertainment.

For 2009, Panasonic's VIERA CAST feature has been extended to three VIERA Plasma HDTV series as well as Panasonic's 2009 line of Blu-ray devices. In addition to Amazon Video On Demand, VIERA CAST will continue to provide access to YouTubeTM, Picasa Web AlbumsTM, Bloomberg News and a weather channel. The consumer will have automatic access to additional sites as they are added to the service. The newly expanded VIERA CAST with Amazon Video On Demand is expected to launch in early 2009.

VIERA CAST was widely acknowledged last year for its distinctive internet application, allowing the consumer to view targeted sites on a large HDTV, rather than a small computer screen. VIERA CAST is also unique in the industry in that, unlike other IPTVs, it has a built-in Ethernet interface - no external box or PC is required. VIERA CAST is accessed via a single button on the television remote control and there is no fee to use the VIERA CAST functionality.

Accessed through the main VIERA CAST interface, Amazon Video On Demand has an easy to use customer experience that will enable customers to watch the latest new release movies the same day that they are released on DVD, and more. Customers will be able to watch titles right away with no downloading or waiting, and they can rent or purchase titles on a la carte basis with no subscription fees. Customers can automatically keep a virtual library of purchases using the Your Video Library feature, and re-watch them anytime on their VIERA TV or Panasonic Blu-ray player. Amazon Video On Demand delivers the best quality video possible through the use of the advanced h.264 codec and an automatic bandwidth detection feature that seamlessly plays back the best quality file at either 300, 600, 900, or 1200 kbps. Customers can choose from thousands of movies to rent from $1.99 to $3.99, purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode.

"We see this as another step in providing the ultimate entertainment experience for the consumer," said Merwan Mereby, Panasonic, Vice President of New Business Development. "It's fitting that Panasonic and Amazon have joined creative forces to create this unique entertainment vehicle. Panasonic's HDTVs and Blu-ray players have garnered numerous best of awards, while Amazon is a pioneer in transforming in-home movie entertainment. The consumer will be able to instantly purchase, rent and watch, choosing from a massive selection of movie and TV entertainment at their finger tips with just a click of a button. Last year VIERA CAST was incorporated into one series of Plasmas, the PZ850. The success and acceptance of VIERA CAST was a motivating factor in increasing the penetration of the unique internet technology to additional model lines and the inclusion of the feature in our 2009 Blu-ray devices"

"Amazon Video On Demand is excited to enable its huge selection of movies and TV shows on Panasonic's internet connected HDTVs and Blu-ray players," said Bill Carr, Vice President Digital Media. "These are mainstream devices that customers want in their living rooms, and the addition of movies and TV shows on demand gives consumers another reason to purchase and enjoy Panasonic's industry leading products."

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 9.07 trillion yen (US$90.7 billion) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE Symbol: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at

About Digital Services, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including,,,,,, and the Joyo Amazon websites at and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Media Contacts:

Akira Kadota, International PR
Panasonic Corporation
Tel: 03-3578-1237 Fax: 03-3436-6766
Panasonic News Bureau
Tel: 03-3542-6205 Fax: 03-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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The content in this website is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.