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Oct 2, 2007
FOR IMMEDIATE RELEASE Media Contacts: Akira Kadota, International PR Tel: 03-3578-1237 Fax: 03-3436-6766 Panasonic News Bureau Tel: 03-3542-6205 Fax: 03-3542-9018
Panasonic Achieves the World-first Application of 45-nm System LSI Technology into Consumer Electronics
Osaka, Japan - Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, has achieved a world-first by applying a 45-nm system LSI to consumer electronics. The new system LSI is a new-generation UniPhier® in which next-generation AV data compression/decompression (codec) technology is applied to UniPhier®, Panasonic's original digital consumer electronics integration platform. The new LSI is used for six new models of Panasonic's new DIGA-series high definition video recorders, including Blu-ray disc recorders with a hard disc drive (HDD) and HDD/DVD recorders, scheduled for release in November 2007.
The new-generation UniPhier® uses the MPEG-4 AVC/H.264, a next-generation codec. This has quadrupled [*1] the recordable time for the same media compared with MPEG-2, a representative conventional codec for moving pictures, since the image compression can be performed at twice or three times the usual efficiency.
To mount the next-generation codec on a system LSI, more elements than before must be formed on a limited space; actually 250 million transistors are integrated onto a single chip. In addition, it is vital to keep the power consumption within a limited range when the number of elements increases. Mass production of the new-generation UniPhier® system LSI has been made possible through a 45-nm process technology for much higher integration density than before. By applying the new UniPhier® LSI to DIGA-series video recorders, Panasonic achieved not only high definition recording on a DVD disc, but also quadrupled [*1] the recordable time.
|1.||Quadrupled recordable time in full high definition (full HD) recording [*1]|
|This has been achieved by employing multi decoding technology, which is capable of simultaneously processing two large screens of high picture quality and full-HD, and MPEG-4 AVC/H.264 encoding technology, which compresses a full-HD image into 1/2 to 1/3 its original size compared with the conventional technology.|
|2.||Advanced user interface such as "full HD EPG(electronic program guide)" and easy connectivity to digital electronics, realized by high-performance 3D graphics processing technology and symmetry-type multiprocessor technology.|
|3.||Compactness and low power consumption realized by utilizing system LSI design technology that allows integration of 250 million transistors onto an LSI chip and 45-nm semiconductor micro processing technology.|
[*1] Recorded at HE mode. In comparison with the recording of BS Digital HD Broadcast at DR mode.
Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the Company and the Panasonic brand, visit the Company's website at http://panasonic.net/.