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Panasonic Newsroom TOPPress ReleasePanasonic Expands Its 1080p Full-HD TV Lineup With Seven Models


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Headquarters News

Aug 9, 2007

FOR IMMEDIATE RELEASE

Media Contacts:
Akira Kadota, International PR
  Tel: 03-3578-1237  Fax: 03-3436-6766
Panasonic News Bureau
  Tel: 03-3542-6205  Fax: 03-3542-9018

Panasonic Expands Its 1080p Full-HD TV Lineup
With Seven Models

High-end models support video-on-demand service via Internet


PZ70 Series(PZ70 Series 84KB) PZ750SK Series(PZ750SK Series 104KB)
TH-65PZ750SK(TH-65PZ750SK 92KB) TH-37LZ75(TH-37LZ75 86KB)

Osaka, Japan - Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, introduced seven new VIERA 1080p full high-definition TVs including six plasma TVs with screen size ranging from 42 inches diagonal to 65 inches and one LCD TV with 37 inches diagonal screen. The four high-end PZ750 plasma models will be the first TVs in the industry to offer access to video-on-demand (VoD) service of "acTVila" portal1). The other models include two PZ70 plasma models and the LZ75 LCD TV. With the new additions, Panasonic offers a wide choice of 1080p full HD TVs from 37 inches up to 103 inches. The new models will be available from September 1 in Japan.

"We are currently witnessing a burgeoning trend in the living room where high definition is the choice of consumers. They want to enjoy high-quality images recorded by an HD camcorder, DVD recorder or digital still camera on a big screen TV -- like our VIERA. Our new TVs produce crisp, clear images with a wide viewing angle so that superb images can be seen from any seat in the living room," said Director Shiro Nishiguchi, Corporate Marketing Division for Panasonic Brand in Japan.

The PZ750 high-end plasma TV series include the 65-inch TH-65PZ750SK, 58-inch TH-58PZ750SK, 50-inch TH-50PZ750SK and 42-inch TH-42PZ750SK. They feature a newly-developed Full-HD PEAKS (Picture Enhancement Accelerator with Kinetic System) Plasma Panel. Offering a high moving-picture resolution of over 900 lines2), a stunning 10,000:1 contrast3) and rich shades, the panel displays clear and vivid moving images. Panasonic's high-performance drivers and processors enable the panel to deliver meticulously detailed, true-to-life images so that viewers can almost feel the texture of the images on the screen.

The four new models not only offer digital broadcasts but also enable Internet-based entertainment. The new PZ750 plasma TVs offer an access to the "acTVila Video" VoD service available in Japan from September 1 this year. Just by pressing a button on the remote, viewers can directly access the popular portal site and enjoy movies, music videos, dramas and cartoons whenever they want. Supporting MPEG4-AVC/H.264 video compression codec, PZ750 Series can play HD video contents full-screen on the large screen.

The new VIERA TVs also offer connection beyond the living room. An industry's first, these four models can show video monitoring intercom system images. When linked with Panasonic's video intercom4), the system automatically transmits video to the TV when someone is at the door. Viewers do not have to walk to the intercom to identify a visitor at the climax of a movie.

The PZ750 Series TVs have an SD/SDHC (SD High-Capacity) Memory Card slot that lets users view on large-screen TV, photos or AVCHD-based full-HD videos shot with a LUMIX digital still camera or SD Memory Card-based camcorder5). Just by placing the card in the slot, it is ready for playing without a hassle of wiring.

As sound also plays an important role in movies or TV programs, the new TVs offer dynamic sounds. Each TV of the PZ750 Series features six three-way speakers including two tweeters, squawkers and woofers. The speakers use Panasonic's "Nano Bass Exciter" sound reproduction method. By placing a porous carbon material in the loudspeaker cabinet, the method enables compact speakers in the flat-panel TVs to reproduce rich low sounds.

The new PZ70 Series plasma TVs, 50-inch TH-50PZ70 and 42-inch TH-42PZ70, feature the same Full-HD PEAKS Plasma technology as the PZ750 models. The two PZ70 models are accessible to the "acTVila Basic" service that provides an information service with texts and still pictures.

The new user-friendly VIERA plasma TVs are also friendly to the environment. Panasonic, who was the first manufacturer in the industry to eliminate lead from plasma panels, has also now achieved a long panel life of 100,000 hours6). The new panel lasts 40,000 hours longer than other conventional Panasonic's panels7).

The new 37-inch LCD TV, TH-37LZ75, features the Full-HD IPS Alpha Panel, offering consistently clear pictures even when viewed off-center. The panel displays crisp fast-moving images, with a moving-picture resolution of over 600 lines, thanks to the new Full-HD W Speed that achieves a refresh rate of 120 frames per second, twice as fast as the typical rate. The new Full-HD W Contrast AI also gives third-dimensional appearance to images with a high 7,000:1 contrast ratio8).

As with the PZ70 Series, the TH-37LZ75 can access the "acTVila Basic" service and has SD/SDHC Memory Card compatibility to enable display of pictures taken with LUMIX digital still cameras.

All the VIERA TVs come with easy to use remote control, allowing single-remote operation of AV equipment linked to the TV with an HDMI cable.

"Our VIERA TVs are designed to be kind to humankind and the Earth. We continue to lead the large-screen flat-panel TV market with this design concept," said Nishiguchi.

1) Offered by TV Portal Service Corp., a joint venture established by Sharp Corporation, Sony Corporation, So-net Entertainment Corporation, Toshiba Corporation, Hitachi, Ltd. and Matsushita Electric Industrial Co., Ltd. in July 2006.
2) Measured with a system developed by the Advanced PDP Development Center Corporation (APDC).
3) Contrast ratio in dark surroundings.
4) Panasonic intercom systems including the SW155K, SW150K, SW130K, SW102AK, SW100K, SW102K, SW104K, SV104K, SW105K and SV130K.
5) Panasonic SD Memory Card-based camcorders including the HDC-SD7, HDC-SD5, HDC-SX5, HDC-SD3 and HDC-SD1. The HDC-SD1 records 1440 x 1080 pixels.
6) Represents "half life": the time until panel brightness is reduced to half its initial level when displaying moving images at standard mode.
7) Including panels used for the PZ600 series launched in September 2006.
8) Ratio of peak brightness of full white screen to minimum brightness of full black screen.

About Panasonic
Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the Company and the Panasonic brand, visit the Company's website at http://panasonic.net/.


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