Feb 26, 2007

Press Release

FOR IMMEDIATE RELEASE

Media Contacts:

Akira Kadota, International PR
  Tel: 03-3578-1237  Fax: 03-3436-6766
Panasonic News Bureau
  Tel: 03-3542-6205  Fax: 03-3542-9018

Matsushita to Create Manufacturing Innovation Division



Osaka, Japan - Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand, today announced the company will create the Manufacturing Innovation Division on April 1, 2007 as part of its efforts to establish a manufacturing-oriented company. This division will promote corporate innovation initiatives centered on products, further activate and streamline manufacturing processes, and expedite the optimum standardization of these processes.

The division will incorporate the functions that have been carried out by the Corporate Management Quality Innovation Division and corporate projects. The working groups shown below will be established within the division.

  • Manufacturing Working Group: Expedite the optimum standardization of engineering design, production, and procurement processes and promote safety design.
  • V-Products Working Group: Increase the competitiveness of V-products and create new businesses and products.
  • Global Marketing Working Group: Promote measures for achieving double-digit increases in overseas sales and tackle the BRIC market.
  • Management Working Group: Conduct management system reviews and promote group-wide activities such as global logistics reforms.

[Division Structure]

About Panasonic
Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the Company and the Panasonic brand, visit the Company's website at http://panasonic.net/.


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