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Jul 2, 2012

Panasonic's LED Light Bulb Wins IDEA Gold Award in the U.S.

Panasonic's clear LED light bulb has swept gold awards at three competitive design contests in the U.S., Germany and Japan, winning raves for its incandescent-like sparkling light effects.

Osaka, Japan - Panasonic Corporation announces that they have won the Gold Award in the Industrial Designers Society of America (IDSA) sponsored International Design Excellence Awards 2012 (IDEA 2012) for the 20W LED lamp Clear Type (Model for markets outside Japan: LDAHV4L27SCG, Model for the Japanese market: LDA4L/C)*1.

The Gold-winning LED lamp Clear Type provides sparkling light, just like a clear incandescent light bulb. Using Panasonic's proprietary light emission and diffusion technologies, this LED light bulb has achieved virtually the same size, shape, light source position, light color, brightness and light distribution as clear incandescent light bulbs commonly used worldwide. Its similarity to a conventional clear bulb in terms of its shape and quality of light makes users feel comfortable with it in their homes, encouraging consumers to replace conventional bulbs with long-life energy-saving LED bulbs. Therefore, it is expected to contribute greatly to global energy-saving efforts.

The LED lamp Clear Type has also obtained Gold Awards at the 2011 Good Design Award in Japan and the 2012 iF Product Design Award in Germany, sweeping Gold awards at three competitive design contests in the U.S., Germany and Japan. The international acclaim received by the bulb also includes the 2012 Universal Design Award in Germany and the 2012 red dot design award also in Germany.

[Features of the LED lamp Clear Type]

(1) LED technology that produces sparkling light similar to that of a clear incandescent light bulb
(2) Works with a wide variety of lighting fixtures, as it is very similar to the clear incandescent light bulb in terms of shape and light quality*2.
(3) Energy-saving and long-life (Consumes about 78% less energy, and lasts about 26 times longer than an incandescent light bulb)*3.

Notes:

*1. Announced by the Industrial Designers Society of America on July 2, 2012.
*2. May not work with all light fixtures, depending on the bulb dimension, heat emission or other specifications of the fixture
*3. Comparison between the model LDA4L/C for the Japanese market (rated power of 4.4 W, rated life of 40,000 hours, and total flux of 210 lumens) and a 100-volt 20-watt light bulb (rated power of 20 W, rated life of 1,500 hours, and total flux of 175 lumens) as specified in the Japan Industrial Standards JIS C7501 "Tungsten filament lamps for general lighting purposes." The rated life is the number of hours of use until the total luminous flux (brightness) becomes 70% of the initial value. The rated life shows an average value and is not guaranteed.

Model for markets outside Japan
LDAHV4L27CG

Model for the Japanese market
LDA4L/C

Product site: http://www.panasonic.co.uk/html/en_GB/Products/Lighting/Overview/4725139/index.html
Design site: http://panasonic.net/design/

[About IDEA (International Design Excellence Awards)]

Started in 1980, the IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy. The Henry Ford houses IDEA winners in its permanent collection to continue to tell the story of American innovation.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at http://panasonic.net/.

Media Contacts:

Global Public Relations Office
Panasonic Corporation
Tel: +81-(0)3-6403-3040
Fax: +81-(0)3-3436-6766
Panasonic News Bureau
Tel: +81-(0)3-3542-6205
Fax: +81-(0)3-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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