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Apr 16, 2012

Panasonic to Expand LED Lighting Business in Europe

Panasonic will expand its LED lighting business in Europe by leveraging the company's latest and industry-leading LED lighting technology fostered through product development for Japanese market.

Osaka, Japan - Panasonic Corporation today announced it will launch a 40W equivalent LED lamp Clear Type in the European market from July 2012. This will mark the beginning of Panasonic's full-scale entry into the European consumer LED lamp market as the company strives to strengthen its LED lighting business globally.

Panasonic will expand its LED lighting business in Europe which includes both lamp and device businesses by leveraging the company's latest industry-leading LED lighting technology fostered through product development for the Japanese market. The company plans to significantly expand the lineup of LED lamps for consumers and businesses, as well as LED lighting devices for lighting equipment manufacturers, within the current fiscal year ending March 31, 2013 (FY2013).

Through its full-scale entry into the European market, the company aims to increase sales in the LED lighting business in the region to 15 billion yen in FY2016, almost five times the sales in FY2011. In the global total LED business, including the lighting equipment business, Panasonic targets sales of 100 billion yen in FY2013 and at least 200 billion yen in FY2016 with an aim to secure a 10% share in the global market.

Panasonic is currently participating in Light+Building 2012, the world's largest trade fair for lighting and intelligent buildings held April 15-20, 2012, in Frankfurt, Germany. LED lamps, LED lighting devices, OLED lighting devices and others are on display at the Panasonic booth.

■ Deployment of LED lamps in European market

In Europe, where environment is high on the agenda, incandescent light bulbs are being phased out, which is expected to accelerate the shift to energy-efficient LED lighting in the future. Panasonic introduced a 20W equivalent LED lamp Clear Type in some European countries in July 2011. It is designed to replicate a traditional clear incandescent light bulb in size, shape, position of light source, color of light, brightness and distribution of luminous intensity. Panasonic's original light diffusion and heat radiation technologies enable it to deliver a light quality similar to that of a clear incandescent light bulb. The bulb has won acclaim and awards, including coveted international design awards in Germany.

The company has added a new LED bulb with brightness equivalent to a 40W incandescent light bulb to the lineup of the popular LED lamp Clear Type. As these bulbs are very similar to a traditional clear type light bulb in shape, consumers feel comfortable replacing existing light sources with the new technology in their homes. Panasonic plans to significantly expand the lineup of LED lamps for the European market during FY2013. The company will strengthen their sales efforts targeting consumers and businesses, such as hotels and restaurants, thereby contributing to energy saving in Europe.

■ Deployment of LED lighting devices in Europe

As for LED lighting devices, the company will launch this month in Europe an easy-to-handle center-mount LED lighting module that has been well received in the Japanese lighting market for its beautiful light and shadows. Including other LED lighting devices, Panasonic will double the range of European offerings in FY2013. Panasonic will strengthen its sales to lighting equipment manufacturers in Europe through Vossloh-Schwabe Deutschland GmbH and will offer OLED lighting devices to lighting equipment manufactures in Europe.

40W equivalent LED lamp Clear Type
(For European market: LDAHV6L27CGE)
LED Lighting Module

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

<< Reference >>

■ LED lamp Clear Type (40W equivalent type) for European market

(1) Panasonic's original center mount technology enables to illuminate the center of the LED light bulb.
(2) Nostalgic and beautiful light, similar to a traditional clear light bulb. Suitable for a variety of lighting styles, as its light and shape are very close to those of a traditional clear light bulb.
(3) With 6.4W power consumption, it delivers a brightness equivalent to a traditional 40W light bulb. Approx. 84% energy saving compared to a 40W clear incandescent light bulb (40W power consumption). Its service life is 40,000 hours, approx. 40 times longer than that of a traditional clear light bulb, which has a service life of 1,000 hours. Luminous flux: 470 lm; Average color rendering index: Ra80; Color temperature: 2700K; Base: E27

■ Awards won by LED lamp Clear Type (20W equivalent)

- Gold award, iF design award 2012, organized by iF International Forum Design (Hannover).
- red dot award: product design 2012 organized by Germany's Design Zentrum Nordrhein Westfalen, one of the oldest and reputed design institutions in Europe
- universal design award 2012 from universal design Germany and the consumer favorite award, awarded by a panel of 100 ordinary consumers selected by age group and gender.
- "Gold Prize (Minister of Economy, Trade, and Industry Prize), the Good Design Award," which is awarded to products of superior design quality that resolve contemporary issues in a highly sophisticated manner, at the Good Design Award 2011 held by the Japan Institute of Design Promotion.

Award winning product: 20W equivalent LED lamp Clear Type
For Japanese market:LDA4L/C For overseas market:LDAHV4L27CG

Media Contacts:

Global Public Relations Office
Panasonic Corporation
Tel: 03-6403-3040 Fax: 03-3436-6766
Panasonic News Bureau
Tel: 03-3542-6205 Fax: 03-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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