In July, Panasonic, in partnership with Softlogic, distributor of Panasonic consumer electronics and home appliances in Sri Lanka, introduced its latest range of dry-cell batteries and light bulbs.
Panasonic batteries and light bulbs are one of the longest-selling products for the company - 90 and 70 years respectively - and have the number one market share in many countries such as Japan and Thailand. With high economic growth potential, Sri Lanka is one of the company's strategic markets. Level of environmental awareness within the Sri Lankan community is also steadily on the rise. Panasonic aims to provide safe, long-lasting, energy-efficient and cost effective products and solutions for the community here.
Aiming to "Create New Life with Energy and Lighting" for the Sri Lankan community both young and old, Panasonic launched three types of dry-cell batteries - manganese battery, alkaline battery, and "eneloop" rechargeable battery - and two kinds of light bulbs - Compact Fluorescent Lamp (CFL) bulb and Light-Emitting Diode (LED) bulb.
The "eneloop" rechargeable battery for example, can be reused up to 2,100 times and maintain 65% charging capacity even after five years, while the Panasonic LED bulb is able to achieve 86% more energy savings than conventional CFL bulb and last up to 25 years. Panasonic LED bulbs are among the industry's most energy efficient, lightest and most compact LED light bulbs.
At the launch, Panasonic and Softlogic also announced their business plan, targeting to expand distribution channels in Sri Lanka by bringing on board regional key dealers and covering more retailers island wide by March 2015.
For products such as batteries and light bulbs, most customers often choose from what is readily and conveniently available in shops. Top-of-mind brand recall is crucial. Panasonic will work hard towards creating Panasonic brand association as a battery and lighting brand as well as making Panasonic products accessible and available in every corner of Sri Lanka through various grass-root activities in order to deliver the products everywhere in the market and to make Panasonic No.1 household name in Sri Lanka.