- Video News: Panasonic's Strategy in Middle East with KDK Premium Ceiling Fan - reported by Mr. Sudesh Unni, KDK Brand Sales Manager
KDK Company Limited, a wholly owned subsidiary of Panasonic Ecology Systems Limited, Japan and a leading player in environmentally friendly ventilation solutions, is looking to expand in the Sultanate of Oman, as part of its thrust in the Middle East and African markets. Having crossed the milestone of 1 Million sets of Ceiling Fans sold in the Middle East, it expects to continue to lead the competition with innovative, high efficiency and desirable products. KDK targets a turnover of over USD 100 Million total Fan products with the introduction of New Premium Ceiling Fan specifically designed for the Middle East. This was announced by Mr. Hiroo Ikeda, General Manager of KDK Company Limited, at a Meeting held in Oman.
The New Product Launch held by the Electrical & Electronics Division of Mohsin Haider Darwish LLC, along with KDK Japan, was attended by over 200 guests encompassing Architects, Consultants, Contractors Dealers, and Users. Along with Mr. Hiroo Ikeda, the Meeting was graced by top officials from the parent Company in Nagoya Japan and Hong Kong - Mr. Akihiro Moribayashi, Mr. Tetsu Misyoshi and Mr. Masanori Yamamoto. Executives of MHD LLC were present to receive the guests.
KDK, synonymous with the ventilation fan industry in the Sultanate of Oman, has launched a number of new and innovative products in the Oman market. Among them is a Premium Ceiling Fan in three colour variants - a first in the Region. Said Mr. Miyoshi from KDK Japan, "The design, features and colours have been arrived at after listening to the needs of our clients in the Region. It also boasts of innovative safety and technically superior features which our customers will surely appreciate. Consultants and Specifiers will especially be happy with the slim 5-speed Regulator that now fits into a standard BS backbox, giving the installation an attractively crisp look. A gold motif design on the motor's cover is the icing on the cake!"
Said Hiroo Ikeda, "Rapid growth of the Real Estate and Building Industry over the recent years and the increasing use of chemical and synthetic materials, especially in the construction of living spaces, have brought increased focus on the Indoor Air Quality of homes and commercial spaces. KDK's challenge has been to keep up with the changes in the building materials industry and provide solutions that will improve the quality of air that surrounds every human being."
Francis Edwin, Director, Electrical & Electronics Division MHD LLC stated, "The four-decade long partnership with KDK has been in line with our philosophy of providing innovative and high performance products that satisfy the modern day needs of the customer. We are sitting on the brink of a major shift in lifestyle trends that KDK's new products will bring about. With over 350 dealers coupled with its flagship Retail outlet in Fajar Tower, Ruwi and presence in Salalah, Sohar, Sur, Musannah and Nizwa, the company has plans to reach out to many more distributors and retailers in the next three years, ensuring KDK remains the No. 1 Brand of Choice for Oman's discerning customers."
The KDK brand, named after Kawakita Denki Kigyosha, an engineering company founded in 1909, has evolved along Panasonic after 1956. Like Panasonic, KDK is a popular brand in Southeast Asia, the Middle East, and Latin America, and it has been committed to improving the Indoor Air Quality.