Panasonic ranked 65th in the "Best Global Brands 2012" report published by Interbrand, the world's leading brand consultancy. This is the 13th annual ranking of the 100 most valuable global brands. The value of each brand is converted into a dollar value to produce the table.
Panasonic rose to 65th, its highest ever rank, from 69th last year. Brand value also increased by 14 %, representing two years of double-digit growth, to reach 5,765 million dollars. Among the Japanese brands in the top 100, Panasonic's rise in brand value was the second largest after Nissan.
On Panasonic's rise, Interbrand commented:
- From solar panels and lithium-ion batteries to a full consumer electronics line-up equipped with "EcoNavi" energy-saving features, Panasonic boasts industry-leading technologies and is well on its way to achieving a key objective: becoming the number one greenest company in the electronics industry by 2018. Such performance around sustainability earned Panasonic the 6th position in Interbrand's 2012 Best Global Green Brands report.
- By integrating and managing energy generation, storage, and use, Panasonic is aiming to offer comprehensive solutions that significantly reduce consumers' impact on the planet, while simultaneously allowing everyone to enjoy a higher standard of living. It is a worthy goal, and one that combines Panasonic's strengths into an offer that competitors will struggle to match.
- Panasonic has a wealth of good stories to tell, and a strong stance on corporate citizenship. Under its "Sharing the Passion" slogan, Panasonic served as an Olympic Partner during the 2012 London Games.
Moving forward to the 100th year anniversary of its founding in 2018, Panasonic continues to pursue its goal to become the No. 1 Green Innovation Company in the Electronics Industry and it will continue to do its best to place among the best brands of the world.