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Panasonic Brazil Creates a New Format of Cinema with Panasonic Projectors in the Greatest Center for Catholic Evangelization of Brazil

Jul 25, 2017

The movie tells the story of a Brazilian Saint called "Nossa Senhora da Aparecida" ("Our Lady from Aparecida") in a 3D cinema experience, without the need of any special glasses.

Aparecida, Brazil - "Santuário Nacional de Aparecida" ("National Sanctuary of Aparecida") is the greatest Center for Catholic Evangelization of Brazil that welcomes approximately 12 million of pilgrims per year.

This sanctuary has a cinema room called "Cine Padroeira" (Patroness Cinema) where they tell the story of "Our Lady" since its image was found in a river, in 1717.

Panasonic do Brasil (PANABRAS) sold 10 laser projectors (PT-RZ670 BU model) and lenses ET-DLE030 to promote a different 3D experience in the cinema. The project finished on last August and the first film was played on October. According to Sergio Constantino, Sales Manager from Panasonic, "it is the first time this holography technology without glasses is being implemented".

The film is 16 minutes long and each scene was recorded from several different angles and simultaneously projected onto 5 separate screens. The central screen is where the theme of the movie is played and the side's ones show the details. A fourth screen is at the bottom to give perception of closeness to the viewer and, together, with the fifth screen, give a 3D experience to the viewers, as if they were living that moment along with character, but without wearing any glasses.

"The Panasonic's laser projectors were essential for the project, because as there are 10 simultaneous projections, it was very important that they had the same image quality, luminance, colorimetry and grayscale," says Alfonso Aurin, the project manager from "Patroness Cinema".

PANABRAS suggested Laser Projectors because, based on the request from the client, they do not tend to have uneven wear as Lamp projectors. Sergio Constantino, also affirmed that the low noise level of the projectors is a differential "Since these projectors lack lamps to generate heat, we have a reduction in the cooling system equipment, ensuring low level of noise". He concluded that Panasonic's solution could provide two key points to the client: have the same colorimetry and keep a very quiet atmosphere, which were important for the cinema.

Cine Aparecida has been operating since October 2016, it has exhibited the film for more than 700 hours and was attended by more than 50,000 people. The projectors have never needed technical assistance or reconfiguration so far. "This is a phosphor laser projectors feature. Because they don't need a bulb, they can operate for 20,000 hours without any maintenance and have stable image quality, even with long periods of use", says Alfonso Aurin.

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Panasonic's laser projectors give a 3D experience to the viewers, as if they were living that moment, without wearing any glasses.

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