On August 12, 2013, Panasonic China hosted "World Heritage Eco Learning Program" for the fist time in China, at the Ancient City of Ping Yao a UNESCO world Heritage Site. Over thirty students from Beijing and Ping Yao gathered together to learn about the importance and the greatness of the World Heritage together with the teachers and parents, representative from UNESCO Beijing office, government authorities of Ping Yao and media in a total attendance of 79 people.
Ping Yao is a county in central Shanxi province, China. Its history dates back 2800 years and is one of the best preserved ancient cities in the known world.
At the first site of World Heritage Eco Learning Program in China, Director and Representative of UNESCO Beijing office Mr.Singh attended the event, and urged the students, "In this tour, I hope you do not think of yourself only as a tourist in the tour, but also as a communicator to learn and spread about what you know about the tradition and customs of Ping Yao. Think about the symbol of Ping Yao as a world heritage site and use your diaries and camera to record the features of Ping Yao. Then, transfer the knowledge of what you learned during this tour to your friends, parents, and classmates, to raise people's protection awareness on the world heritage.
- Drawing the picture of Ping Yao
Children from Beijing also attended the two-day World Heritage Tour in Ping Yao. As per Mr. Singh's suggestion, all of the kids recorded the Ping Yao through their eyes by drawing diaries of their visit as well as using cameras and other equipment to take photos of the sights.
Under the renewed strategic partnership between UNESCO and Panasonic Corporation, Panasonic China will continues to host other World Heritage Eco Learning events in China, together with the next generation, protect the World Heritage .