Since 2010 the initiative has educated more than 100,000 children and many more are expected to participate in the future. So far 16 countries in Europe have adopted the initiative.
Armenia is the latest country to adopt the scheme and the environmental education of the 100,000th child milestone was marked in an official launch ceremony with Mr. Shigeo Suzuki, the Managing Director of Panasonic Russia.
- Mr. Suzuki, Managing Director of Panasonic Russia and the pupils of Gavar's elementary school with kids school "eco learning" teaching material
Panasonic has also launched a programme with the non-profit organization World Vision to educate and coach students at the university of Gavar. The region is home to one of the country's most popular tourist attractions Lake Sevan. The lake is one of the highest mountain lakes in the world but suffers from high levels of pollution.
The first phase of the programme sees education to students about recycling and environmental activities. Panasonic is providing equipment and expert lectures to support this valuable project.