Prepared In Batches And Served In Microwave-Heated Portions
Feijão (stewed beans with Brazilian sausage and bacon) with rice is eaten every day and is typically accompanied by sides of vegetable and meat. With black beans so popular in Rio, people commonly make big batches of feijão, using a pressure cooker to prepare the dish. After cooking, the feijão is divided into individual portions then frozen or refrigerated. Mr. Felipe has his feijão put into single-serving Tupperware containers and stored in his refrigerator.
Maids are common in middle- and upper-class homes here and Mr. Felipe is fortunate enough to employ Mrs. Simone, who visits once a week to cook his food. She makes a big batch of feijão then divides it into individual servings. All Mr. Felipe has to do is pop one into his microwave oven for a delicious meal.
Drastically Changing Eating Habits with Microwave Ovens
"Before I bought a microwave, I often ate out since it was a bother to separately heat up leftover rice, feijão and meat," commented Mr. Felipe. "I was also too lazy to clean the dishes afterwards." Until he bought one, he never realized how useful a microwave oven could be. He appreciates the convenience, especially after a long day at work. "I just put a container in the microwave and push the one-minute button a few times," he continued. "There is a button especially for feijão, which adds to the unit's ease-of-use and makes me want to eat in every day!" He emphasized that he is very satisfied with the healthy, economical food his maid prepares. He serves the heated food on a dish with a side of salad.
Panasonic - Chosen For Durability
In Brazil, Panasonic products are renowned for durability. "When I was younger, my sound system and video recorder were Panasonic, so I developed trust in the company," said Mr. Felipe. Since it was his first experience with a microwave, Panasonic was the obvious choice.
When appliances break in Brazil, people usually take them to independent repair shops where service times can be lengthy. Therefore, durability is a definite requirement when a purchase decision regarding a home appliance is required. Brazilians also favor clean, high-quality colors for their products, and Panasonic has definite appeal regarding this point.
Homemade Food Powers Brazil's Strong Economic Growth
Staff in electronics stores note that microwave ovens have yet to find their way to many homes due to the custom of employing maids. However, as the country's economy booms along, microwave ovens are bound to become more popular as people's lifestyles become busier. They have already become a kind of status symbol for the wealthier classes, and more and more microwaveable foods are being seen in grocery stores. There has also been a recent proliferation of Brazilian recipe websites dedicated to microwave cooking.
Brazil's bustling economy is expected to see gains in offshore oilfield development, mining and agriculture, which should result in an increase in the middle-classes as more jobs become available. In a dynamic country such as this, Panasonic's future seems assured as the maker of choice for microwave ovens.(Reported by Naoko)
The latest microwave ovens sold in Brazil