Apr 20, 2011

Solutions for a Better Future / Feature Story

Products & Solutions

Blenders are a must in spice happy India!

When thinking of Indian food, the first thing that comes to mind is fragrant curry. The curry culture in India is complex, owing to the many different regional differences along with distinct family recipes found in nearly every home. Because of the many kinds of spices used, there are never-ending variations to this distinctive dish. And that's why Panasonic's blender is indispensable to families here.

Panasonic makes its products and technologies available to a diverse range of consumers around the world. These articles show some of the ways the company is changing lives in different cultures from the views of local reporters.

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Hello everyone! This is Miyuki here in India!
Today I caught up with my pal Lochan who showed me how to put together a really nice curry, with huge assistance from his Panasonic blender.

The blender has a dual purpose in India, one of which is to grind spices to powder form using the milling function. In India spices are sold in their original raw form so milling is necessary. In the old days, people used to manually grind them with a mortar, but nowadays many families have started using blenders with milling capability.

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After Lochan grinds the spices, he sets them aside and then uses the blender to make a smooth puree of onions and tomatoes. After that he stir-fries the milled spices and once their lovely aroma takes hold, he prepares to mix in the puree, adds water then stews the savory concoction.

In no time, an indescribably delicious aroma fills the kitchen. Before serving he tosses in some soft boiled chicken.Voilà! A really fine chicken curry is ready to be served!

"This blender really makes everything easy. Totally indispensable if you ask me," says Lochan, beaming with satisfaction at the lovely curry he sets in front of me.

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Because blenders are so vital to Indian cooking, shops are awash with different makes and models. Among them, Panasonic is the brand that shines, with a sterling reputation in terms of ease of use and quality. The more time I spend in this fascinating country, the more I see Panasonic appliances in the homes of my Indian friends.
(Reported by Miyuki)

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