Panasonic Announces AG-3DP1 3D P2 HD Shoulder-Mount Camcorder with
Master-Quality 10-BIT, 4:2:2 AVC-Intra Recording

Osaka, Japan - Panasonic Corporation today announced Panasonic Solutions Company (PSC) has introduced the AG-3DP1, a 3D twin-lens P2 HD shoulder-mount camcorder with 10-bit, 4:2:2 independent-frame, full 1920 x 1080 resolution AVC-Intra recording.

"Less than a year ago, Panasonic simplified and lowered the cost-of-entry to high-quality 3D production with the AG-3DA1, the industry's first fully-integrated, 3D camcorder," said Joe Facchini, Vice President of Sales and Product Marketing, PSC. "Now, the shoulder-mount AG-3DP1 offers a larger imager, 10-bit color depth, AVC-Intra recording to P2 media, and EFP-style shooting, to expand the universe of affordable 3D production for live events, sports, documentaries and independent films."

The 3DP1 incorporates two pairs of 1/3", full-HD 2.2 megapixel 3-MOS imagers with enhanced sensitivity and a 20-bit Digital Signal Processor to acquire full production quality, native 1920 x 1080 resolution images. As with the 3DA1, the 3DP1 incorporates stereoscopic adjustment controls making it easier to use and operate. The twin-lens system adopted in the camcorder's optical section allows the convergence point to be adjusted. Functions for automatically correcting horizontal and vertical displacement are also provided. Conventional 3D camera systems require these adjustments to be made by means of a PC or an external video processor. Panasonic's integrated professional 3D camcorders, however, automatically recalibrate without any need for external equipment, allowing immediate 3D image capture.

The 3DP1 records in AVC-Intra 100/50 , and is 50Hz/60Hz switchable, an added benefit to producers with global clients. In AVC-Intra 100/50, it records in 1080 at 59.94i, 29.97pN, 23.98pN, 50i and 25pN and in 720p at 59.94p and 50p, 29.97pN, 23.98pN, 25pN. For creative flexibility, the 3DP1 has variable frame rate recording for creating fast and slow motion effects. In 720p mode, a user can choose from 20 variable frame steps between 12 and 60 frame per second.

The 3DP1 is equipped with dual optical, wide 17X (target) zoom lenses and can record for up to 80 minutes on dual 64GB P2 cards in AVC-Intra 100 1080/24pN. The camcorder offers professional interfaces including dual HD SDI outs, HDMI (3D compatible) out, and two XLR connectors. It offers genlock and timecode inputs for multi-camera operation. It is also equipped with a remote terminal for focus iris, zoom, REC start/stop and convergence point.

Its 3.2-inch LCD screen provides the option to switch from Left, Right or overlay image display that facilitates reviewing depth information without the need for external tools.

The 3DP1 offers all the benefits of a familiar, fast, file-based P2 HD workflow including such recording features as instant recording startup, clip thumbnail view for immediate access to video content on all cards, and a host of time-saving recording modes including continuous recording and interval recording.

The 3DP1 has a low power consumption and operates on a 12V (Anton Bauer) battery.
The 3DP1 will be available in Autumn 2011, and will be supported by Panasonic's industry leading five-year warranty program (1 year + 4 additional years with registration).

AG-3DP1

AG-3DA1 The industry's first fully-integrated 3D camcorder from Panasonic

About P2 HD

P2 HD all solid-state products offer high definition recording without the mechanical wear and environmental limitations of tape, hard disk, and optical disc based systems. P2 HD ensures the highest reliability, especially in challenging conditions of extreme temperature range, shock, and vibration. P2 HD products provide a significant reduction in maintenance costs, longer useful product life, and immediate access to recorded video (no need to digitize, ingest or create proxy video files) and metadata. P2 HD provides the reliability of solid-state production; the immediate connectivity to existing IT infrastructures; the speed, ease of use and portability of P2 cards; and the interoperability with leading NLE systems. For more information, visit www.panasonic.com/P2HD.

About Panasonic Solutions Company

Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company's portfolio include Panasonic ToughbookR mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD and 3D video acquisition and production solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.