Oct 02, 2007
Press Release
FOR IMMEDIATE RELEASE Media Contacts: Akira Kadota, International PR Tel: 03-3578-1237 Fax: 03-3436-6766 Panasonic News Bureau Tel: 03-3542-6205 Fax: 03-3542-9018
Panasonic Achieves the World-first Application of 45-nm System LSI Technology into Consumer Electronics
Realizing 4-times longer full HD recording and low-power consumption with its new high definition video recorder
Osaka, Japan - Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, has achieved a world-first by applying a 45-nm system LSI to consumer electronics. The new system LSI is a new-generation UniPhier® in which next-generation AV data compression/decompression (codec) technology is applied to UniPhier®, Panasonic's original digital consumer electronics integration platform. The new LSI is used for six new models of Panasonic's new DIGA-series high definition video recorders, including Blu-ray disc recorders with a hard disc drive (HDD) and HDD/DVD recorders, scheduled for release in November 2007.
The new-generation UniPhier® uses the MPEG-4 AVC/H.264, a next-generation codec. This has quadrupled [*1] the recordable time for the same media compared with MPEG-2, a representative conventional codec for moving pictures, since the image compression can be performed at twice or three times the usual efficiency.
To mount the next-generation codec on a system LSI, more elements than before must be formed on a limited space; actually 250 million transistors are integrated onto a single chip. In addition, it is vital to keep the power consumption within a limited range when the number of elements increases. Mass production of the new-generation UniPhier® system LSI has been made possible through a 45-nm process technology for much higher integration density than before. By applying the new UniPhier® LSI to DIGA-series video recorders, Panasonic achieved not only high definition recording on a DVD disc, but also quadrupled [*1] the recordable time.
Features:
| 1. | Quadrupled recordable time in full high definition (full HD) recording [*1] |
| This has been achieved by employing multi decoding technology, which is capable of simultaneously processing two large screens of high picture quality and full-HD, and MPEG-4 AVC/H.264 encoding technology, which compresses a full-HD image into 1/2 to 1/3 its original size compared with the conventional technology. | |
| 2. | Advanced user interface such as "full HD EPG(electronic program guide)" and easy connectivity to digital electronics, realized by high-performance 3D graphics processing technology and symmetry-type multiprocessor technology. |
| 3. | Compactness and low power consumption realized by utilizing system LSI design technology that allows integration of 250 million transistors onto an LSI chip and 45-nm semiconductor micro processing technology. |
[*1] Recorded at HE mode. In comparison with the recording of BS Digital HD Broadcast at DR mode.
About Panasonic
Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the Company and the Panasonic brand, visit the Company's website at http://panasonic.net/.
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