Panasonic Leadership Principles Taking Leadership to Meet New Challenges

As competition among rival companies intensifies, we must be unrivaled in our work and contribute to our customers and society. Our Basic Business Philosophy provides all of the essentials to achieve this. In April 2023, the PLP was formulated as a set of guidelines for each of us to use in putting the Basic Business Philosophy into practice. While the Basic Management Objective, Company Creed, and Seven Principles, which form the Panasonic Group's core spirit, clearly state the purpose and attitude we at Panasonic must have, the PLP provides a clear and well-focused message on how we should act in our daily work to transform these ideas into action.

The 18 project members with high aspirations, recruited openly from among Group employees, discussed and drafted the guidelines, carefully choosing each word to ensure that these guidelines would always be kept in mind and applied in the workplace, and would inspire changes in employee behavior.

Descriptions of the desired conduct have avoided the use of vague expressions because the project team tried to develop messages that are as clear and well-focused as possible. The PLP is not something to be memorized but a set of principles intended to encourage tangible changes in each employee's daily conduct. First, each of us should use the PLP as a basis for reflecting on our actions and decisions in our daily work.

Moving forward, "level standards" will be provided for each job position to identify specific conduct expected for each PLP principle, allowing the PLP to be used in human resources management systems such as hiring, training, and performance evaluation. It is important for us to have a good understanding of these standards in working to improve the level of employee conduct in accordance with the PLP.

A. The PLP was drafted as an update to the Panasonic Global Competency (PGC), a Group-wide guideline of conduct introduced in 2016, based on the Management Philosophy.

While the PGC consisted of eight competencies, the PLP has adopted eleven after extracting elements deemed necessary for the implementation of the Basic Business Philosophy.
However, the current PLP is not in its final form. It will continue to be reviewed and improved as necessary.

The Panasonic Group's Basic Business Philosophy forms the basis for each operating company's guidelines of conduct and values, both of which were formulated to put the Basic Business Philosophy into practice. Since the release of the PLP, efforts have been made to clarify the relationship between the PLP and individual operating companies' guidelines of conduct and values. In addition, PHD and PEX will continue to provide information, relevant content, and practical tools to help employees understand the PLP and, moreover, to create an environment where everyone can easily access and learn about the PLP.